Swarovski teamed up with adidas Originals to reinterpret three classic series from adidas Originals’ rich brand line with clever ideas, Rivalry Low, Stan Smith and Superstar 50. This reinterpretation of the classic series is even more dazzling because of the blessing of Swarovski elements, bringing a more advanced texture to the seemingly low-key design.
The adidas Originalsseries embellished with Swarovski elements
The Adidas Rivalry Low is a well-known classic style. Made of leather and a thick rubber outsole, it comes in a patchwork color scheme of orange, blue and off-white, with sparkling Swarovski accents on the heel, tongue and lateral upper with a clover logo pattern. As a unique element, the front part of the shoelaces is also decorated with a Swarovski logo plate. This high-quality basketball sneaker is inspired by the classic design of the 90s, combining retro style with modern comfort. It combines comfort and style and has always been one of adidas’ most popular series.
Stan Smith shoes also use similar Swarovski elements, embellished with the Stan Smith logo on the tongue, heel, and iconic three stripes.
In addition, not long ago Swarovski and Adidas released the classic Superstar Bold in the first series (Limited Edition), the all-white upper is embellished with Swarovski elements and embellishments in the form of Transfers and Becharmed Beads applied to the heel, tongue, Three Stripes and laces at.
The Superstar, which is about to be released this time, adopts a classic black and white color scheme. The tongue, heel and iconic three stripes with the clover logo are decorated with shining Swarovski elements, and the front part of the shoelaces is decorated with Nameplate with Swarovski logo. This second series will be launched globally on September 24th. The adidas Superstar first debuted in 1970, and the story behind it has witnessed the legendary development of these classic shoes into fashion icons and classic works of art. In 2017, Superstar was also exhibited in the “Items – is Fashion Modern” exhibition held at the Museum of Modern Art in New York.
The common anniversary of Swarovski and Adidas
In 2020, Swarovski and Adidas celebrate their common anniversary. 2020 is the 125th anniversary of the founding of Swarovski, and it is also the 50th anniversary of the birth of Adidas’ classic shoe style Superstar. This commemorative moment not only aims to celebrate the cooperative relationship between the two parties, but also reflects Swarovski’s emphasis on sustainable development since 1895. It aims to support the promotion of culture and creativity, promote human rights, and protect natural resources, thereby bringing benefits to society. to have a positive impact.
About adidas Originals
Adidas is one of the world’s leading sports brands and has long been committed to the design and development of sports shoes and sportswear. adidas Originals was founded in 2001, inspired by Adidas’ strong sports heritage. Through continuous product innovation and discovering the creativity and courage on the sports field from the perspective of youth culture, adidas Originals continues the inheritance and development of Adidas classics. Marked by the iconic clover pattern first used in 1972, adidas Originals continues to lead the industry as a pioneering street sportswear brand, relying on the support of pioneers who are loyal to the original and reshape culture.
Colorful fun that began in 1895
With extraordinary quality, exquisite craftsmanship and outstanding creativity, Swarovski brings customers a wide range of product choices and achieves success For all to see. Founded in Austria in 1895, Swarovski’s business covers the design, manufacture and sale of high-quality imitation crystals, natural gemstones, Swarovski Created Diamonds, zircons, as well as finished products such as jewelry, accessories, interior decorations and lighting. Swarovski is now jointly managed by fifth-generation family members. Its crystal business covers approximately 170 countries around the world, with approximately 3,000 branches, more than 29,000 employees, and a turnover of approximately 2.7 billion euros in 2018. The Swarovski Group consists of Swarovski Crystal Business, Swarovski Optics (optical equipment) and Talli.�Company (Abrasive Products), with a turnover of approximately 3.5 billion euros in 2018 and more than 34,500 employees. In 2019, Swarovski UK Ltd. received the British Royal Certification and became the designated crystal manufacturer and supplier of Queen Elizabeth II. Treating the earth and people responsibly has always been one of Swarovski’s important traditions and is now included in the company’s sustainable development agenda. In addition, the global education program Swarovski Water Conservation Schools has so far benefited 500,000 children living near many of the world’s great rivers. To pay tribute to Daniel Swarovski’s philanthropic spirit, the Swarovski Foundation was established in 2013 to support the promotion of culture and creativity, the promotion of human rights, and the protection of natural resources, thereby bringing benefits to society. to have a positive impact.
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Swarovski adidas
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