As we all know, Quanzhou is an important domestic textile and clothing production base. Since the reform and opening up, Quanzhou has created industrial miracles in a series of traditional manufacturing fields, one of which is the textile and garment industry. After more than ten years of rolling development, the annual output value of Quanzhou’s textile and clothing industry now exceeds 100 billion yuan.
There is a branch of Quanzhou’s textile and clothing field – men’s clothing. Quanzhou’s men’s clothing brands have a distinctive feature, that is, there are many brands. Brands such as Jinba, Lilan, and Qipai that are familiar to Chinese people all come from Quanzhou. However, compared with men’s clothing, Quanzhou’s women’s clothing has not produced any big brands, and its presence in the domestic industry is extremely low.
We can’t help but ask, why doesn’t Quanzhou women’s clothing become bigger and stronger along with men’s clothing? Why has Quanzhou, which has a developed textile and clothing industry, not developed an equally developed women’s clothing industry?
First of all, the industrial chain is not complete.
The development and growth of an industry is often inseparable from the formation and improvement of the industrial chain. As the base camp of Fujian style textile and clothing, Quanzhou women’s clothing has not become bigger and stronger. A very important reason is that the industrial chain is imperfect and cannot form a coordinated development of upstream, middle and downstream.
Judging from the current situation of Quanzhou’s women’s clothing industry, the industrial chain is imperfect, which is reflected in the lack of a specialized large-scale women’s clothing surface and accessories sales market. Although there are many local women’s clothing accessories companies in Quanzhou, some of the products they produce have to be sold at market outlets in Guangdong, Jiangsu and Zhejiang. It is understood that in the noodle accessories market in cities with developed women’s clothing industries such as Guangzhou, Shaoxing, Beijing and Shanghai, Quanzhou noodle accessories companies have more than 10,000 sales windows, many of which sell women’s clothing accessories. Sales is one of the most critical links in the industry. In an era when the terminal is king, Quanzhou lacks a large sales market for women’s clothing fabrics and accessories, which has greatly restricted the expansion of Quanzhou’s women’s clothing industry.
Quanzhou’s women’s clothing industry chain is imperfect and the variety of local fabrics is relatively single, which is another flaw that cannot be ignored.
Different from the relatively simple fabric requirements of men’s clothing, women’s clothing has high requirements for diversification of fabrics. Not only are there a wide variety of materials, but the material categories and functional requirements are also wider. For example, plush, silk, leather, etc. In these fabric fields, there are not many related companies in Quanzhou, and the procurement support they can provide is far from enough. In recent years, due to the insufficiency of local fabric procurement, Quanzhou’s women’s clothing companies have had to purchase in Guangdong, Zhejiang, Shandong and other places. This not only increases logistics costs, but also greatly increases time costs and greatly restricts the cost control ability of Quanzhou’s women’s clothing industry. .
From the perspective of production technology, due to the long-term development of relatively single men’s clothing, a relatively solid production process, factory procedures and management procedures have been formed. The entire Quanzhou clothing production technology is more suitable for large orders and single styles of men’s clothing. In contrast, women’s clothing has too many styles per piece, and many of them are small orders and small batches, making it difficult to achieve standardized production on the assembly line. To achieve this shift, market processes often need to be reinvented. Doing so will cost more, and a large number of clothing companies are unwilling to do so.
From the perspective of gender differentiation in clothing consumption, female consumers tend to pay more attention to new elements such as style and fashion than male consumers pay more attention to brands. Therefore, R&D and design are often the most important factors for the development of women’s clothing companies. However, compared with Guangzhou, Shanghai, Beijing and other fashion trend gathering places, Quanzhou has an obvious shortage of designers and fashion R&D teams in the field of women’s clothing. The lack of industry designtalents has also restricted The development and growth of Quanzhou’s women’s clothing industry.
In addition, from the perspective of urban characteristics and urban humanistic spiritual attributes, Quanzhou is a relatively bold city with obvious masculine characteristics, which is very suitable for the development of the men’s clothing industry. The development of the women’s clothing industry requires more attention to precision. In this regard, Quanzhou has natural cultural deficiencies.
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