After Li Ning, Xtep also announced its entry into the coffee track.
According to the QiCha App, XTEP (China) Co., Ltd. recently applied to register three “TEP COFFEE” trademarks and three “XTEP COFFEE” trademarks, which are internationally classified into catering and accommodation, convenience food, and advertising. Sales, the current trademark status is awaiting substantive review.
In fact, this is not the first time that the sportswear industry has entered the coffee track.
In April this year, Li Ning applied for a coffee-related trademark – “Ning Coffee”.
According to public financial reports, in the first half of this year, Xtep International’s revenue reached 5.684 billion yuan, a year-on-year increase of 37.5%; operating profit was 922 million yuan, a year-on-year increase of 34.8%; net profit attributable to common stock equity holders It was 590 million yuan, a year-on-year increase of 38.4%.
As of June 30, 2022, Xtep has a total of 6,251 stores in mainland China and overseas.
Keywords:
Li Ning coffee track
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