Swedish clothing and footwear trade gradually recovers

According to a report by Svenska Dagbladet on August 12, Swedish clothing and footwear trade is gradually recovering from the epidemic. Compared with the same month last year, sales in July increased by 20%. Mats Hedenström, policy manager of the Swedish Chamber of Commerce and Industry (Svensk Handel), said that online sales have increased during the epidemic, and for some clothing stores, e-commerce growth has offset losses in physical stores. Svensk Handel said that many retailers have proven that customers have a high desire to buy and the average purchase volume is higher than normal. The good weather at the beginning of summer increases the sales of summer clothes such as shorts and dresses. However, compared with 2019, the year before the epidemic, clothing and footwear trade fell by 0.5% and 6.3% respectively. Mats Hedenström said: Full vaccination of all people is the key to restoring social mobility. It’s been a very difficult year. Many fashion retailers are struggling to stay afloat during the pandemic.