In late autumn, Guangzhou has clear skies. Due to the holding of the 118th Canton Fair, the city seems particularly prosperous and busy.
151 textile and garment companies in Keqiao District participated in the Canton Fair with 215 booths.
Affected by unfavorable factors such as weak demand in the international market and intensified risks of exchange rate fluctuations, the foreign trade situation remains severe. However, reporters at the Canton Fair saw that many companies in Keqiao were still confident in the face of foreign trade difficulties, and the exhibition attracted many European and American merchants.
There are more than 10 intended orders every day. On the first floor of the Pazhou Complex of the Canton Fair, in the Keqiao home textile zone marked “Keqiao·China Textile City”, seven or eight salesmen were extremely busy at the booth of Shivani Trading Co., Ltd. “As long as customers come in, we are confident that they will become our customers,” Gong Jiansen, the operator of “Sifanni”, said confidently.
Enterprise confidence comes from its own strength. Faced with the complex and ever-changing foreign trade situation, many business owners in Keqiao said that the most critical response is to develop internal skills. When reporters visited companies participating in the Canton Fair, they found that innovation and service have become the “main themes” of these companies.
“The products on display are all the latest models this year.” Gong Jiansen, the operator of “Shifanni”, told reporters that his curtain products can attract so many European and American customers, mainly because of the pattern. Because the company’s patterns are all designed by Italian, British and other brand designers. Gong Jiansen said that under the current severe foreign trade situation, it is an opportunity for companies like us that focus on innovative design. Last year, the company invested one million yuan to cooperate with pattern designers in Italy and the United Kingdom, and successfully opened up European markets such as Sweden and Germany. This year’s exports are expected to exceed US$18 million.
“In recent years, customer needs have been changing. In the past, many customers were very price-sensitive, but now they pay more and more attention to product quality and functions.” Many heads of exhibiting companies told reporters that this new change at the Canton Fair , let enterprises realize that they must continue to innovate, continuously improve the added value of products, and realize the transition from ordinary products to high-quality products. In this way, enterprises will be more capable of resisting risks and stronger in market competition.
The third floor of the Pazhou Complex of the Canton Fair is the brand enterprise area. Yulon Holding Group Co., Ltd. from Yangxunqiao has participated in the Canton Fair since 1991 and is a “regular customer” of this trading event. Yulon Holdings’ booth is close to the main aisle. Among the four standard booths, hundreds of pillows with novel styles and high-density weaving occupy half of the booth. In fact, home textile fabrics are the strength of Yulon Holdings. Why fabric companies display finished products? Xia Jianlin, deputy general manager of the company, said that in the current fiercely competitive international market, in addition to good quality, it is also necessary to pay attention to design such as pattern and strengthen product value-added services. Such as presenting products to customers in a quick and intuitive way. In order to cater to the European and American markets, the company hired an American pattern designer two years ago to create a tailor-made “American style” for it.
During this Canton Fair, new and old customers of Yulon Holding Company directly placed orders amounting to more than 500,000 US dollars.
Continuously innovate, improve services, and increase the attractiveness of products in the international market. According to preliminary statistics from the Keqiao District Commerce Bureau at the Canton Fair, the orders reached by Keqiao textile fabric companies at the Canton Fair can exceed 50 million US dollars, which is basically the same as in previous years.
Canton Fair: Orders from Keqiao textile companies exceed 10,000 US dollars
In late autumn, Guangzhou has clear skies. Due to the holding of the 118th Canton Fair, the city seems particularly prosperous and busy. 151 textile and garment companies in Keqiao District participated in the …
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