Clothing export orders decrease, independent brands become more competitive

From January to August this year, my country’s cumulative export value of clothing and clothing accessories was 687,694.73 million yuan, a decrease of 6.7% compared with the same period last year. The person in charge of many garment export companies said that due to poor international market demand, export orders for clothing products have declined, and the companies’ export profits have shrunk.
In the first eight months of this year, my country’s clothing exports declined compared with the same period last year. The person in charge of many garment export companies said that due to poor international market demand, export orders for clothing products have declined, and the export profits of enterprises have shrunk. However, despite the overall sluggish export of apparel products, the export profits of some apparel companies that produce self-branded products have remained stable.
“We are a company that mainly produces and exports various sportswear. In the first eight months of this year, the company’s export orders dropped significantly, and the number of large orders became smaller and smaller. In addition, domestic labor costs and raw material costs continued to rise. , The clothing export business is becoming more and more difficult to do, and the pressure to survive is very high.” A person in charge of a clothing export company who did not want to be named lamented.
“Compared with the European Union, the number of export orders in some emerging markets such as the Middle East, Latin America, and Africa has increased, but the growth rate is relatively small. The clothing produced by our company is exported to the United States, the European Union, the Middle East, Latin America, Africa and other countries and regions, although export orders in some emerging markets have increased this year, the increase is smaller than the decline in clothing export orders in the EU. Our company’s export profits are still unable to achieve an increase.” Related to a clothing export company in Anhui Province personnel said.
The latest statistics from the General Administration of Customs of China show that in August this year, the export value of my country’s clothing and clothing accessories was 116,727.2 million yuan; from January to August, the cumulative export value of my country’s clothing and clothing accessories was 687,694.73 million yuan, a decrease of 6.7% compared with the same period last year. .
“Since the beginning of this year, the number of clothing export orders has decreased, especially in the European Union. The number of export orders has dropped most significantly, and the number of export orders to the United States has basically remained stable. Our company mainly produces men’s suits, and the decrease in the number of export orders directly affects the company’s exports. Profits.” said the person in charge of a clothing export company in Guangzhou.
“Although the international market demand has weakened recently, self-owned brand products that meet quality standards and can meet the needs of the international market can still guarantee export profits.” said the person in charge of a clothing export company in Foshan City. According to the person in charge, the company integrates research and development, production, processing and sales of safety clothing, work clothes and other protective clothing. The products it produces are widely exported to the United States, Europe and Canadian markets, and strictly implement the American ANSI/ISEA107-2004 standard. , Canadian CSAZ96-02 standard, European EN471:2003, EN1150 standard, Australian AS/NZS4602:1999 standard and other related quality standards.
The police uniforms and firefighting uniforms produced by this enterprise are favored by buyers in the international market. In recent years, the company has continued to import advanced production equipment from developed countries, implemented computerized management, and strengthened on-the-job training for employees, which has greatly improved the company’s technical level and professionalism, thus enhancing the competitiveness of the entire company. “Our company not only produces its own brand of clothing products, but also receives some OEM products. Judging from the export orders from January to August this year, the number of orders for OEM products has dropped sharply, and exports are not very profitable. , the order volume of self-owned brand products has basically remained stable, which shows that self-owned brand clothing products still have a certain degree of recognition in the international market.” said the person in charge of a clothing export company in Fujian Province.