In the past year, at least five clothing manufacturers have opened luxury stores in Dhaka (the capital of Bangladesh), and they have been export-oriented for decades. Why is this?
After occupying the global clothing market, Bangladeshi clothing manufacturers began to focus on the domestic market in order to continue their glory.
In the past year, at least five clothing manufacturers have opened luxury stores in Dhaka (the capital of Bangladesh). They have been export-oriented in the past few decades, mainly Wal-Mart, Hugo Boss, JCPenney, H&M and Marks & Spencer. Waiting for delivery
According to industry analysis, the fashion apparel market in Bangladesh could exceed US$5 billion annually. At present, the main domestic clothing demand is provided by local manufacturers, while there are also imports from India, China and Pakistan.
“As people’s incomes increase, now is the time for apparel manufacturers to tap into the domestic fashion market,” said Shah Rayeed Chowdhury, director of Noir, a brand owned by export-oriented Evince Group. Noir was launched in Dhaka eight months ago Ka opened his first store and now has two. In addition, the company plans to open two more stores by the end of the year, with additional locations to follow.
Chowdhury said: “Noir’s target customers are young people, and the domestic market is currently performing well.” Another successful brand is Yellow, owned by Beximco. Shehryar Burney, CEO of Yellow, said: “Our brand is not only successful in the domestic market, but also has four stores in Pakistan. Yellow was established in 2004 because Beximco noticed that the growth of the clothing market was shifting from Western markets to Asia. The development of the domestic apparel markets in China and India also confirms this fact.”
Burney added: “Bangladesh has a strong economic entity and should keep up with the development pace of China and India. With the growth of income and wealth, young consumers are increasingly pursuing famous clothing brands and paying more and more attention to products. The social status it represents, rather than basic performance.”
Currently, Yellow has 11 stores in Bangladesh and plans to expand to other countries. In addition, it has partners in Algeria (a North African country) and India, and is also planning to enter the Thailand and Singapore markets. Yellow has a design team led by top designers.
EpyllionGroup also supplies clothing to consumers in Western countries. In the past five months, its brand Sailor has opened five stores in Dhaka. Rezaul Kabir, assistant general manager of business development of the group, said: “With the increase in residents’ income and the huge young population in Bangladesh, the domestic clothing market is very huge, so our target customers are middle-income groups.”
Although Kabir did not release financial data for his company, he said that sales growth was encouraging due to strong consumer demand. Some of the company’s fabrics are mainly sourced from its own factories, and some are imported. Other accessories such as watches, shoes, and belts are imported from China and Singapore.
PartexGroup, the main denim fabric manufacturer in Bangladesh, has also joined the trend of exploring the domestic market. Showkat Aziz Russell, general manager of Amber Lifestyle, said: In the future, Bangladesh will definitely have a global clothing retail brand. People don’t think Bangladesh is the second largest clothing exporter in the world, but it is a fact. Even if we do not produce cotton, we can still develop into a major clothing brand retailer in the future. Amber Lifestyle has four stores in Dhaka. Its clothing is mainly produced by itself, and it also imports men’s and women’s accessories.
Bangladeshi garment manufacturers focus on domestic market
In the past year, at least five clothing manufacturers have opened luxury stores in Dhaka (the capital of Bangladesh), and they have been export-oriented for decades. Why is this? After occupying the global clo…
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