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Spanish clothing industry challenges “Made in China”



Monica Mosquera, a tailor in Galicia, the center of Spain’s clothing production, recently joined forces with three local Spanish clothing companies to launch the “Latitude” movement, aiming to…

Monica Mosquera, a tailor in Galicia, the center of Spain’s clothing production, recently joined forces with three local Spanish clothing companies to launch the “Latitude” movement, aiming to produce high-quality clothing with environmentally friendly materials, thereby revitalizing the poor. The Spanish garment industry has been severely impacted by Asian factories.
It is understood that the participants in this movement are not only Spanish local clothing companies, but some multinational clothing companies are also actively participating in this movement. Ms. Maria Almasan is the head of a multinational clothing company and a participant in this movement. Almasan said that in the 1990s, the clothing industry created 400,000 jobs in Spain, but now it has dropped to 170,000. Clothing produced in China costs an average of 1.5 euros, while in Galicia it costs 7.5 euros. The current situation in China has also changed, and the prices of raw materials and labor are also increasing secretly. The European apparel industry, which was once cornered by Asian apparel manufacturing industries, is gradually recovering.
The “Latitude” campaign was launched in October 2014. The clothing production companies involved in the movement provide high-quality clothing to clothing companies across Europe with strict production standards, and the Galicia region was chosen as the production base because of its strong infrastructure. Almasan also said that clothing processing in Asia is a very simple job, and everything is done on the assembly line. However, in Spain’s traditional clothing workshops, the workload of the staff is very large, because everyone has to participate in all aspects of design, sewing and marketing. At present, the “Latitude” movement has launched 4 series of clothing and has started negotiations with more than 40 clothing brands. These garments mainly use natural raw materials such as cotton and linen, as well as recycled materials. High-quality environmentally friendly fabrics have moved almost all designers. The older generation of designers has recovered the sophistication of traditional craftsmanship, while the new generation of designers has found more inspiration in these environmentally friendly materials.
Since China joined the WTO in 2001, “Made in China” has won the favor of global apparel manufacturing manufacturers with its low prices. However, compared with the United States, Japan, the United Kingdom and other developed manufacturing countries in the world, China’s clothing manufacturing industry has a large gap in terms of technology and production technology. This time, the Spanish clothing industry has launched a challenge to “Made in China” in the name of environmental protection. Chinese clothing manufacturing companies should not be afraid of the crisis and actively respond to it. Design is the core value of clothing, and the source of clothing design lies in innovation. Chinese clothing manufacturers should increase investment in clothing innovation, research and development, shape national clothing brands, improve product quality, and produce high-end, high-quality clothing, thereby Promote the vigorous development of China’s clothing industry.

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