In 2011, Japan’s textile exports were US$9.8 billion, and in 2012 they were US$9.6 billion. Due to the positive impact of the depreciation of the yen that began at the end of 2012 on exports, exports were expected to exceed the US$10 billion mark in 2013, but the result was only US$8.5 billion. Among them, the main reason is the hindered growth of exports of main fabrics. The substitution of overseas fabric production and the shrinkage of domestic production capacity have also exceeded expectations.
Affected by the depreciation of the yen, the earnings of Japanese trading companies’ main business OEM (OEM) have deteriorated. It is not easy to open up overseas markets, and we cannot rely solely on sewing processing to achieve development. In order to build a corporate structure that is not easily affected by foreign exchange rates, strengthening exports and trade between the three countries has become a focus. Various trading companies are also working hard to explore new business models, such as using differentiated materials from Japan, combining Asian fabrics, and exporting goods sewn and processed in third countries.
In addition, it is difficult for the fabric export department to build a separate business as usual. Therefore, issues such as strengthening internal collaboration with fabric and product departments in Japan and abroad, and improving the mechanism of overseas subsidiaries, offices, and agents have also become important issues.
GSICreos
Get new order mode
GSICreos company said: “Although foreign exchange rates fluctuate greatly, for us who have been engaged in export business for decades, we will not give up even if we persist until the end.” It is reported that the third general manager of the Fabrics Department in charge of export business Sales volume is approximately 4.5 billion yen, of which exports of Japanese fabrics account for more than 90%. From the perspective of export destination structure, the United States accounts for 40%, Europe and Asia each account for 30%. At present, it is mainly focusing on expanding the European market, mainly to regain the market share lost to Korean companies due to the depreciation of the yen.
At ISPO, the world’s largest sporting goods exhibition held in January, GSICreos collaborated with Korean sewing manufacturers with factories in Vietnam to pass various chemical fiber fabrics used in sportswear and general outerwear mainly for outdoor sports. Participate in the exhibition by displaying ready-made garments. Although this may not lead to direct orders, by recommending the performance of fabrics through the exhibition, product information and creativity can be directly fed back to fabric manufacturers and origins. At the same time, it will also attract a significant increase in the number of visitors.
In the past, due to factors such as price difference and delivery time, Korean companies lost market share, causing the production space in Japan’s Hokuriku production area to become increasingly tight. However, GSICreos will still prepare gray fabrics in advance and build a New business models.
TEIJINFRONTIER
Seeking new directions for fabric export
Part of the fabrics produced by TEIJINFRONTIER are sold to the Middle East. Its performance is very stable, and its export growth rate is also guaranteed to be at double digits. However, the company stated that such growth is not only due to foreign exchange factors, but also due to the company’s down-to-earth efforts; the other department is general clothing sold around the world (except the Middle East), mainly in Europe and the United States. At present, the sales situation of Japanese-made fabrics to the United States is not optimistic. Therefore, in the future, the company will use materials from Thailand’s THAINAMSIRIINTERTEX company, combined with the sewing processing technology of American companies in Central and South America and other places, to build a new business structure and strive for an early recovery. The vitality of sales to the United States.
In addition, Europe currently focuses on selling women’s clothing products to France, and will consider expanding women’s clothing exports to Germany, especially the southern region, in the future. The company is also preparing to join hands with a local subsidiary in Hamburg to expand sales of sewing and processed products in the Far East. In addition, European subsidiaries are moving into Spain and Russia, as well as exploring new markets such as Turkey, where sales volume is small. At the same time, the chemically recycled polyester fiber produced in China will be promoted in countries with high environmental awareness such as the United Kingdom. In terms of ready-made clothing, we are prepared to focus on more sustainable products such as uniforms.
Tamurako Co., Ltd.
Myanmar sewing for sale in Europe
Tamurako Company implemented a company-wide organizational structure reform in April this year. A new export department has been added within the Overseas Business Division. In addition to strengthening its strengths in exporting ethnic clothing to the Middle East and exporting fabrics for sportswear, the company will expand joint production of fabrics and exports of Asian sewn goods in the future.
As the production environment in ASEAN continues to improve in the OEM (OEM) business, it will become an important issue to expand export business among the three countries through linkage with ASEAN, especially Myanmar and Vietnam’s sewing processing.
The target customer group is set to be European medium-sized sportswear manufacturers that are similar to the products ordered by Japanese sportswear manufacturers in ASEAN. Expand sales by taking advantage of various tariff advantages for Europe such as GSP (General Preferential Tariff). Secondly, in terms of fabrics, Japan’s high-performance products are technologically advanced, and on this basis, they are combined with Asian fabrics to expand the variety. It is reported that this new business model will be officially launched starting from the 2015 autumn and winter series, and we strive to cultivate it into a major pillar business as soon as possible.
Takihyo
Fabric exports increased by 30%
Takihyo Company’s trading department began to separate from the fabric sales department this fiscal year, and its business scope not only involves fabric exports, but also includes finished product imports. Fabric exports in fiscal year 2013 have increased by 30% year-on-yearAt the same time, it will also expand the German market. In addition, due to the sufficient personnel lineup for the US market, we will increasingly strengthen cooperation with major customers and strive to increase the overall net export volume by 20%.
Yagi Tsusho believes that the importance of fabric export business is to feed back the correct information obtained in the market to manufacturers. To this end, the various bases in New York, Hong Kong, Shanghai and Osaka must work together to collect and exchange information to facilitate market development.
YAGI will start manufacturing in Vietnam this spring
With the continuous improvement of the quality of Vietnam’s textile and clothing raw materials and the continuous expansion of product production areas, Vietnam as a textile and clothing manufacturing center is receiving more and more attention and favor. The stable sewing technology of Sumitomo Corporation Group’s SUMMITGARMENTSAIGON has received unanimous praise, and the production area has expanded from the area centered on Ho Chi Minh City to Hanoi and central Vietnam, making Vietnam’s capabilities as a production center continue to increase.
YAGI officially started its manufacturing business in Vietnam starting this spring. Through the loan of various types of equipment and the signing of special production line contracts, two production lines will be opened in Haiphong City and Ho Chi Minh City. Among them, the sewing business in Hai Phong City mainly produces woven casual wear, shirts and dresses for communication sales, while Ho Chi Minh City mainly provides jackets, coats and trousers for clothing manufacturers in the Japanese capital area.
In 2007, Tamurako Co., Ltd. opened an office in Ho Chi Minh City, and since 2010, it has expanded the scale of imported goods from Vietnam at an annual rate of 20% to 30%. The company has 8 fabric bases and 20 sewing bases in Vietnam. While expanding sewing bases, strengthening the deployment of local raw materials in Vietnam is also an important factor in promoting the development of Tamurako Co., Ltd. In addition to Korean and Taiwanese-funded enterprises, Tamurako Co., Ltd. has also established cooperative relationships with local state-owned fabric manufacturers in Vietnam. The fabric types include synthetic fibers, cotton and various composite materials, opening up a new situation for the development of the casual clothing field. .
In addition, investment in materials and integrated production projects is also prominent. For example, Itochu Group and China Youngor Group have jointly invested in the integrated production project of yarn-dyed fabrics, and the functional underwear integrated factory invested by GSICreos will be put into production in Hanoi this summer. Although investment from South Korea and Taiwanese capital started first, now Youngor Group from China is targeting the TPP (Trans-Pacific Strategic Economic Partnership Agreement) market and its investment is more active. Therefore, it has enriched the types of Vietnamese fabrics and strengthened Due to the convenience of Vietnam’s sewing base, various trading companies are paying increasing attention to Vietnam.
