According to 2013 industry sales data released by the French Women’s Ready-to-Wear Association, French women spent a total of 10.9 billion euros on clothing last year, a decrease of 0.7% from 2012 and a decline for the sixth consecutive year.
French women’s willingness to spend is affected by the economic environment and disposable income. The proportion of consumers who wait for promotions and discounts before buying new clothes has increased from 27% in 2012 to about 33%, and the proportion of expenditures on discounted goods has also increased. Soared to 41.2%.
With limited budgets, French women are generally more willing to consume iconic items such as suits, jackets and coats. Sales of these two categories have increased significantly by 24.8% and 7.9% respectively compared with 2012, while skirts and jeans have increased significantly. Significant decreases of 14.7% and 21.8%. The French Women’s Ready-to-Wear Association predicts that there will be no significant improvement in 2014 compared with 2013, and predicts that global women’s ready-to-wear sales will fall by 1.4% this year compared with last year.
