The Spring Festival is approaching, and shopping malls are full of new year flavor. “Last year I wore home clothes for two months. This year I will buy two more good-looking ones to wear at home.” Such a conversation came to my ears. Many people mentioned their life during the epidemic and said that they wear pajamas almost every day.
The sudden epidemic has changed people’s lives to a certain extent. The long-term stay at home has opened up the pattern of people traveling around the world in one set of pajamas. The usual inconspicuous home clothes and pajamas have become those few The item with the highest monthly exposure. In 2020, when clothing sales were bleak, the sales of “outstanding” home clothes increased instead of falling, becoming the best-selling products in 2020 like masks and epidemic prevention items.
Homewear has evolved from pajamas, and the demand has been continuously upgraded. As people’s home concepts change and their quality of life gradually improves, today’s home clothes not only meet people’s needs for comfort, warmth, lightness, and fashion, but also provide no pressure for small-scale outings, such as going out to pick up express delivery, takeout, and walking. Dogs etc. The “pajamas style” has become even more popular in the fashion circle. Not only street photos, but also celebrities wearing velvet pajamas on the red carpet. The reporter learned from several fast fashion brands and underwear brands that in order to meet the needs of young people, the brands have added home wear series, which has become a major category of clothing consumption.
Homewear fabrics include pure cotton, modal, coral velvet, flannel, velvet, etc. Coral fleece is warm and not heavy at the same time. It can be said that it is very popular in autumn and winter. “It is reasonable for home clothes to sell better than other clothes this year. Although coral velvet is not as thick as flannel, coral velvet is the most popular velvet category.” Yu Jiaxing, the person in charge of Yiyi Textile, said that coral velvet The fabric composition is polyester and the appearance is coral style. Coral velvet fabrics are divided into single-sided coral velvet and double-sided coral velvet. Single-sided coral velvet is mostly used for shoes and hats, and most home clothes use double-sided sanding technology. It is understood that coral velvet home clothes can not only have a double-layer effect, but the three-layer effect can also be sandwiched with cotton in the middle to improve the overall warmth.
Coral velvet home clothes feel soft and delicate. Yu Jiaxing told reporters that the quality of coral velvet on the market varies. High-quality coral velvet has neat and smooth fluff, not sparse and messy. “Coral velvet is not easy to lose color and lint. Like the vat dyeing we use, the color fastness is high. The problem of lint loss is related to the density of coral velvet. There is no such problem with high density. However, coral velvet must be cut in the end. Cutting hair, some floating hair can be dealt with by washing it,” he said.
To this day, the epidemic is not over yet. Preparing a set of high-looking home clothes for the “home life” during the Spring Festival may also be one of the ways to ease our nervousness caused by the epidemic.
(Text/Dong Shuying, coordinator/Sun Yifang)
Keywords:
Tracksuit
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