A few days ago, Swedish clothing giant H&M stated that due to the continuous expansion of the African middle class, Africa will become the brand’s next key growth market. The company’s CEO Karl said that sub-Saharan Africa has great market potential, and H&M will open stores specifically targeting the middle class in southern Africa. According to purchasing power assessment data released by the World Bank, cash consumption capacity in southern Africa increased by 10.6% between 2009 and 2012.
H&M attaches great importance to the African market
A few days ago, Swedish clothing giant H&M stated that due to the continuous expansion of the African middle class, Africa will become the brand’s next key growth market. The company’s CEO Karl …
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