In recent years, although the revenue of Chinese sports brands has increased, their market share is still far behind Adidas Nike. However, after the “Xinjiang Cotton Incident”, the sales of local sports brands have increased significantly, and the local sports brand industry, led by Li Ning and Anta, is showing signs of recovery.
It is very common to name basketball shoes after basketball stars. Stars and brands jointly create new sports brands. Li Ning cooperates with NBA star Dwyane Wade, and Dwyane Wade’s game shoe product line is named “Wade’s Way.” Anta also signed a contract with NBA sneaker Hayward and launched Hayward 1 generation in 2019.
On December 11, Wade’s Way 9’s new “marshmallow” theme design will be on sale, priced at 1,399 yuan. The shoe continues the design language of the first generation and adds iconic gradient elements, which also interprets Wade’s wholehearted love for basketball and has a good appearance.
On December 12, Hayward GH3 new Christmas color shoes were launched, priced at 799 yuan. The design of this GH3 is inspired by sports cars, and the visual style is mainly based on winter ice and snow. The translucent TPU on the heel has obvious Christmas tree elements, and the attached crystal ball tag also highlights the Christmas theme.
Keywords:
Li Ning Wade’s Way 9 Anta Hayward GH3
AAA composite fabric net 4353466DG
