Korean-made jeans sell well in Sweden

According to the “Swedish Line” website, North Korea’s first jeans brand product “impacted” Stockholm.
Jeans from the “communist country” North Korea were originally scheduled to be available at the counters of Stockholm’s PUB mall on December 5, but they were removed from the counters at the last minute because the operators were worried about being “involved in political disputes.” This caused widespread concern. After that, the NOKO jeans company took a different approach and opened a temporary store in the city center to sell its products. The average selling price was 1,500 Swedish krona, about 150 euros. As a result, there was a huge flow of customers, and there were not many 1,100 pairs of jeans left. .
The three partners of Nenggu Company are all young people under the age of 25 and have no previous business experience. They have been operating this project since mid-2007. Their original intention is to “contact with the ‘isolated’ North Korea and encourage them to It engages more with the world.”