With the rapid development of the clothing industry, clothing has evolved into a personalized label, and clothing has become a social attribute of the younger generation. Changes in consumption concepts have prompted the textile and apparel industry to transform from a traditional business model to a new business model of “small batches, personalization, and rapid response”. Digital printing relies on free plate making fees and no Minimum order quantity has become a dark horse in the printing and dyeing industry in recent years.
“We have been doing digital printing for eight or nine years. It is obvious that there are more patterns for orders now, the minimum order quantity is smaller, and the delivery time is shorter.” Shaoxing Keqiao Tianyue Textile Processing Factory Person in charge Zhu Fenyan told reporters, “When I first entered the industry, orders were generally for kilometers or even 10,000 meters. Now most of them are only a few hundred meters.”
It is understood that “Tianyue Textile” is mainly engaged in digital printing of women’s clothing, children’s clothing, home textiles and other fabrics. It currently has two kilometer ironing machines with a daily output of nearly 50,000 meters. “Due to the epidemic control requirements in Jinhua during this period, the fabrics prepared by customers have been delayed in shipment, which may affect subsequent return orders.” Zhu Fenyan said, but as the “618 Mid-year Sale” approaches, she is very worried Be optimistic about the subsequent market trends.
“We recently added a new workshop to put in the two digital printing machines we just purchased.” Liang, the person in charge of Shaoxing Xianru Digital Printing Technology Co., Ltd. Xiaojin said that in the past 10 years, digital printing technology has continued to develop, with new equipment launched every 2-3 years on average. In order to improve the speed, accuracy and stability of digital printing, “Xianru Textile” will eliminate some old equipment every year and introduce new ones. The equipment also uses imported 8-color ink and Kyocera nozzles to ensure printing quality. “We don’t have any salespeople so far, and we all rely on word of mouth to survive.” Liang Xiaojin said with a smile.
It is worth mentioning that in order to open up the textile industry chain and accurately push information to end customers, the Global Textile Network is currently launching a post-processing street activity, and has successfully launched digital printing sections, embroidery sections, embossed crepe, The hot stamping section has attracted the attention of many buyers.
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