In the past two years, Meibang Apparel has continued to suffer losses, and stores have been closed and sold. At the same time, the transformation and adjustment of Meibang Apparel is also continuing and has achieved some results. According to industry insiders, fast fashion brands are currently facing survival difficulties. How to continuously attract the attention of young consumer groups has become a survival challenge for each brand.
On October 14, Meibang Apparel announced that the net profit attributable to shareholders of listed companies in the first three quarters is expected to be a loss of 100 million to 130 million, and the loss will be reduced year-on-year. Narrow 81.58%-85.83%. Loss is expected to be 60 million to 90 million yuan in the third quarter.
Behind the significant narrowing of losses, it is inseparable from the sale of assets by Meibang Apparel in the first half of the year. On March 9, Meibang Apparel planned to sell 100% of the shares of Shanghai Model Industrial Co., Ltd. jointly held by it and its holding subsidiary Shanghai Bangou Information Technology Co., Ltd. for a total planned sale amount of 448 million yuan. Regarding the sale, Zhou Chengjian, the founder of Meibang Apparel, once said: “It is a fact that the performance is huge. If you want Meibang to continue, you must save yourself. (Selling assets) is the only chance and the last chance.”
In the view of Zhou Wenke, manager of the production and research department of China Industrial Zhongda Outai Co., Ltd., the sale of assets is only a short-term turnover for Meibang, and it is difficult to last long. Moreover, Meibang Apparel is no longer so Many assets can be sold.
With the changes in the consumption habits of young consumer groups, it is not easy to compete for a share in the casual clothing market. As casual clothing gradually moves from the mature stage of development to the decline stage, many brands are facing survival problems, and how to seize and cater to consumer needs has become the key to survival. </p
