“If the hook is reversed, everything will be ruined”? On September 21st, the topic #1599元sneakers were sold as high as 69999yuan# became the top trending topic, attracting widespread attention from netizens.
According to media reports, on a certain trading platform, the newly launched imported sneakers “Lightning Barb”, originally priced at 1,599 yuan, have been sold. The price is about 20,000 yuan, and the highest is even 69,999 yuan, a premium of more than 40 times!
On the evening of September 21, the official Weibo of Dewu App released “Explanation on Price Fluctuations of “AJ1 Lightning Barb Three-Party Co-branded Model””.
It was mentioned that after verification, the online barb price of 69,999 yuan was set by a seller personally, and there was no buyer transaction at this price. Since the price of this product is still fluctuating, the platform has removed it from the shelves.
Why are sneakers priced at 1,599 yuan at a premium of 40 times? The price reached 70,000 yuan
According to the Workers’ Daily report, the “Lightning Barb” sneakers of an international sports brand have been gaining popularity since they were launched in China. Reporters found on a fashion brand shopping platform that sneakers with a retail price of 1,599 yuan have been sold to about 20,000 yuan, and even reached a maximum of 69,999 yuan, a premium of more than 40 times!
Although the price of the shoes has been staggering, as of press time, more than 1,100 people have paid.
It is reported that “Lightning Barb” is a three-party joint product of musician Travis Scott, Fragment Design Hiroshi Fujiwara and Nike Air Jordan. There are two types of “Barb” on sale this time, one is a high-top shoe and the other is a low-top shoe.
Dewu’s response: It is the seller’s personal setting and has been removed from the shelves
On the evening of September 21st, Dewu’s official Weibo stated, “AJ1 lightning down “The three-party joint model” was launched in July this year, and has received a certain amount of attention and popularity since its launch. This product is bid by the seller. Due to its specific three-party scarcity attribute, there are certain price fluctuations. A small amount of the actual transaction price is affected by the supply and demand relationship between the buyer and the seller.
The company is concerned that in the public data of multiple foreign e-commerce platforms, this product also has the same premium. Therefore, Dewu has released a promotional image of “Rational Consumption Reminder” on the product page in August.
After verification, the online barb price of 69,999 yuan was set by a seller personally, and there was no buyer transaction at this price. Since the price of this product is still fluctuating, the platform has removed it from the shelves.
Lawyer: The behavior of “shoe speculation” may be illegal
The so-called “shoe speculation” is to buy some trendy shoes Then hoard it and wait until the price rises before selling it. Some popular sports shoes with low production volume can be sold at high prices as soon as they are resold.
Not only international brands, but also some domestic brands of shoes are also hotly “speculated”. The reporter browsed various shopping platforms and found that the price of a celebrity basketball shoe with a reference price of only 1,499 yuan has been “speculated” to 48,889 yuan. Another basketball shoe originally priced at 899 yuan, the current price is 5999~6999 yuan, and the codes are seriously broken, and most of the numbers are displayed as out of stock.
Behind the trend of “shoe speculation” lies the tricks of merchants. A shopping guide surnamed Wang from a sports shoe brand said that when selling limited-edition high-end sneakers co-branded by celebrities, many brands will use the method of making reservations, queuing, and drawing lots to conduct “hungry marketing” to increase the scarcity of sneakers to enhance brand value. Xiao Peng, who also has experience buying trendy shoes, said that some limited-edition sneakers are not displayed on the official website at all.
“Professional” “shoe speculators” are also helping to push up shoe prices. The reporter learned that “shoe speculators” use professional shoe grabbing software to snap up popular models at the launch price from official sales channels. When a certain type of shoes is at a low price, they will buy a large number of the same type of shoes on the shoe speculation platform. Once a certain quantity is reached, they can influence the pricing of the shoes in the secondary market.
Xiong Chao, a lawyer at Beijing Jingshi Law Firm, believes that sneaker brands, “shoe speculators” and various secondary market trading APP platforms have raised the price of so-called trendy shoes to levels that should not be reached. Sky-high prices. Some “shoe speculating” behaviors may be illegal, so be careful of the risks. According to the provisions on administrative penalties for price violations, if operators collude with each other and manipulate market prices, causing a significant increase in commodity prices, they shall be ordered to make corrections, their illegal gains shall be confiscated, and a fine of not more than five times of the illegal gains shall be imposed.
Follow the trend of “shoe speculators” and be careful of being “cut off leeks”
As early as October 2019, the Shanghai Branch of the People’s Bank of China issued a statement titled ” Beware of the “shoe speculation” craze and effectively guard against financial risks” financial briefing clearly stated that the countryThere is a “shoe speculation craze” in the resale of domestic sneakers. The “shoe speculation” platform is actually a fancy capital game. All institutions are reminded to pay close attention to this and take effective measures to effectively prevent such risks.
The briefing mentioned that “shoe speculation” transactions are showing a securitization trend, with huge daily transaction volume; some third-party payment institutions provide installment payments and other leveraged services for the “shoe speculation” platform, and the entry of leveraged funds has contributed to Financial risks are reduced; operations are black-boxed, and once the platform “runs away”, it is easy to cause mass incidents.
Subsequently, sneaker trading platforms such as Nice and Poison made rectifications many times.
So how do these shoe speculators get the supply of limited editions?
A store owner who runs a sports shoe brand collection store once revealed to the media that on the one hand, shoe speculators will use professional shoe grabbing software to buy popular models at the sale price from official sales channels. On the other hand, when certain shoes are at low prices, they will buy a large number of the same sports shoes on shoe speculation platforms. Once a certain quantity is reached, they can influence the pricing of the shoes in the secondary market.
Mr. Li said that some shoe speculators may spend hundreds of thousands to buy a batch of goods and earn a good car, but some people will lose all their money as the market changes. Therefore, if ordinary consumers blindly enter the market to speculate on shoes, they will face high risks of price fluctuations.
For professional speculators, it may be illegal. For example, several large shoe speculators collude with each other to manipulate market prices, which is a violation of the Price Law; the large amount of funds involved in shoe speculators may be involved in illegal and criminal activities such as money laundering.
A judge of the Beijing Internet Court once said that the behavior of “shoe speculating” is subject to market risks. This seems to be an individual behavior among sneaker collectors, but most of them are purposeful business activities. In essence, they are business activities. The illegal acts of inflating prices, disrupting market order and even financial order are suspected of violating the relevant provisions of the E-commerce Law and the Price Law.
In addition, generally speaking, consumers (investors) who participate in “shoe speculation” are often young people with limited income, and may also borrow money through installment payments, online loans, etc. on e-commerce platforms. Invest in “shoe speculation”. If the market collapses, the losses it brings are likely to be far greater than investors’ ability to repay debts, which may bring credit risks to consumers themselves.
Netizen comments
</p
