In recent years, as the strategic hinterland of the domestic circulation, the central and western regions have ushered in major opportunities to undertake industrial transfer and accelerate their own development. “Ruineng Hats” is an enterprise that has transformed due to “transfer”. It produces tens of millions of hats in thousands of styles a year and has become the “new pillar” of the economic development of central counties.
The “Great Movement” of the “Kingdom of Hats”
When reporters walked into the Ruineng Hat Factory in Huaiyang District, Zhoukou City, Henan Province, they felt as if they had entered the “Kingdom of Hats”. Thousands of different colors and styles, including hats from well-known European, American, Japanese, Korean and domestic brands, are produced here. , and sent to domestic and foreign countries.
In the smart embroidery workshop, smart embroidery machines are quickly embroidering on the hat pieces, making a “thump, thump, thump” sound in unison, and embroidering exquisite patterns one after another. Each embroidery machine can complete the embroidery work of more than 200 hats in one hour.
When the reporter met merchandiser Ren Jiqing, there were 35 hat samples arranged on the right side of his computer, and he was dealing with hat style modification opinions from French customers. “Overseas customers first place orders to the company’s sales branch in Zhangjiagang, Jiangsu, and then colleagues in the sales branch translate the foreign emails into Chinese and forward them to our merchandisers to arrange and follow up production.” Ren Jiqing said, starting from the morning By 3 p.m., he spent most of the day processing orders for 20,000 hats from the United States, France, Australia, Chile and other countries.
“The company brings 3,000 to 4,000 new hats to the market every year.” Tang Shujing, general manager of Ruineng Hats, said that in the first quarter of this year, the company completed the production and delivery of 4 million hat orders, and the order volume doubled year-on-year. After some research, the order volume this year is expected to reach 12 million pieces.
Since 2011, Tang Shujing has gradually transferred its business in Zhangjiagang, Jiangsu to Huaiyang. Today, the company’s R&D, design, production and other aspects have been transferred to Huaiyang, and the company’s headquarters has also been changed to Huaiyang. However, only the sales branch remains in the former “headquarters” Zhangjiagang, which is used to negotiate and undertake overseas business.
From “Peacock Flying Southeast” to “Goose Returning”
As the founder of Ruineng Clothing Co., Ltd., Tang Shujing confessed to reporters his consideration of establishing the company in Huaiyang. “Compared with the coastal areas, Huaiyang has abundant human resources, superior transportation location, and multiple transportation modes such as highways, high-speed rails, and river transportation. These are the keys to a labor-intensive hat enterprise. Factors of production.” Tang Shujing said.
Tang Shujing’s return to his hometown to start a business and move his company inland is not only a reflection of my country’s labor resources from “peacocks flying southeast” to “geese returning”, but also a vivid epitome of my country’s industrial transfer trend.
In 1993, 17-year-old Tang Shujing left his hometown of Huaiyang and went to work in a shoe factory in Dongguan, Guangdong, before finishing high school. “Thanks to my country’s huge demographic dividend, after the reform and opening up, some foreign-funded enterprises have moved labor-intensive industries such as shoes and hats to the southeastern coast. When I went to Guangdong to work, it was the most prosperous time for these industries.” Tang Shujing said, With the rise in production costs and industrial upgrading in the southeastern coastal areas of my country, after 2000, some foreign-funded enterprises have moved to Southeast Asia, and some have also moved to the central and western regions of my country.
With years of experience and connections in the market, Tang Shujing resigned from the company in 2004, moved from the Pearl River Delta to the Yangtze River Delta, and established Ruineng Textile Co., Ltd. in Zhangjiagang, mainly to undertake hat orders from Japan. In 2010, Tang Shujing took a fancy to Huaiyang’s advantages of abundant labor resources and low labor and land costs. He rented a factory in Huaiyang and tried to transfer the hat production line to the central and western regions.
After more than 10 years of continuous “transfer”, Tang Shujing’s factory in Huaiyang has continued to expand, covering an area from 4 acres to 107 acres. It has built standardized factories one after another, and its products include cloth hats, straw hats, and felts. hats, etc., with an annual production capacity of 30 million hats of various types.
Tang Shujing introduced that Ruineng Clothing Co., Ltd. has a thousand employees in Huaiyang alone. The factory is equipped with dormitories, restaurants, and libraries, and provides free food and accommodation. In addition, “satellite factories” have been built in Huaiyang and its surrounding counties, Anhui, Hubei and other places, allowing left-behind women and the elderly to find employment at their doorsteps.
“The environment has changed, which gives me the confidence to invest more”
The reporter asked Tang Shujing that he has continued to invest more in a county in the central and western regions. Where does his confidence come from? Tang Shujing said: “The environment has changed.” The “environment” he mentioned not only greatly improved the “hardware” of county infrastructure in the central and western regions, but also included the qualitative improvement of the “software” of the business environment.
“Last year, the government handled the whole process of real estate ownership certificates for the company’s factories. It was completed within a week, and the company didn’t even have to make a trip.” Tang Shujing said that the reason why it was so fast was that the government introduced a “help and agency” mechanism to allow companies to Get free from tedious tasks. Enterprises only need to use the mobile app or call the government agency specialists to put forward their agency needs, and the government will take care of the entire process, and the service can be done “without even a single trip”.
At present, the clothing and hats industry represented by Ruineng Clothing and Hats has become one of the eight pillar industries in Huaiyang. Among the eight pillar industries in Huaiyang, seven are transferred “made out of nothing” industries, including��Special glass, educational supplies, plastic products, degradablenew materials, etc.
Jin Zunjie, director of the Huaiyang District Business Office, said that it is the improvements in manpower, land and other factors as well as software and hardware that enable more and more counties in the central and western regions to have the comprehensive advantages to undertake the transfer of industries from the east, and Ruineng Clothing is the most vivid “annotation” in this process.
Nowadays, Ruineng Clothing and Hats has established a complete hat industry chain such as carton factory and printing factory in Huaiyang. It is continuously strengthening its R&D and design capabilities, focusing on building its own brand, and actively expanding New sales channels such as e-commerce and live streaming strive to deeply integrate with local development and embark on a new journey of industrial upgrading.
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