Sounding the creative rallying cry of “Hand-woven cultural creation with cashmere as the core material”, after five years of hard work, the 6th “Snow Lotus Cup” Cashmere Hand-Knitting Creative Invitational Competition (hereinafter referred to as the “Snow Lotus Cup” Hand-knitting Competition Competition) has started anew and has fully entered the online registration and collection stage.
This year’s “Snow Lotus Cup” Hand Knitting Competition is jointly guided by the Beijing Clothing and Textile Industry Association, Beijing Fashion Designers Association, and Beijing Fashion Holdings Co., Ltd., supported by the Beijing Tourism Industry Association, Beijing Snow Lotus Group Co., Ltd., and Beijing Fashion Week Sponsored by LLC. With the theme of “Art to the Future”, it conveys the concept of deep integration of hand-knitting with fashion and cultural creativity, and encourages contestants to express their ideals through creation, experience colorful life, weave life dreams, realize self-growth and jointly weave a better future. The competition focuses on guiding contestants to integrate hand-knitting, intangible cultural heritage skills, fashion, etc. into the creative process. At the same time, it can be combined with the Snow Lotus Group’s main brand development, cultural and creative gift creation and related business goals to promote hand-knitted creative works to continuously serve the development of the market. and consumer demand, and enhance the comprehensive influence of hand-knitted creative culture.
Cultural creativity builds dreams and art towards the future
In the past five years, the “Snow Lotus Cup” hand-knitting competition has achieved leapfrog development from scratch, from small to large. From the first and only cashmere as the core material in my country’s textile and garment industry, creativity is expressed through hand-knitted works. The innovative event has become a well-known event with first-class professionalism and influence in the country. From the formation of a nationwide fierce competition with thousands of sails and hundreds of teams vying for success, to a wave of hand-knitting creativity, innovation, and entrepreneurship; from a professional event that cashmere hand-knitting enthusiasts look forward to every year, to It has become the “incubation” cradle of hand-knitting skills in China’s cashmere industry, and the “Snow Lotus Cup” hand-knitting competition comes at the right time and responds to the situation.
The renewed “Snow Lotus Cup” hand-knitting competition will focus more on achieving the goal of cultural and creative development through hand-knitting technology, highlighting the characteristics and professionalism of the industry. Meng Ze, director of the event organizing committee, party secretary and chairman of Xuelian Group, said: “Since the ‘Thirteenth Five-Year Plan‘, Xuelian Group has actively responded to the capital’s ‘Four Centers’ strategy Positioning, in accordance with the development plan of Beijing Fashion Holding Company, based on the advantages of Snow Lotus Group’s brand and cashmere business format, it has begun the layout and exploration of the cultural and creative field. Among them, the hand-knitting competition has grown into a more focused, more professional and more A new stage of influence. The cultural and creative products generated by the event have been launched in the 2021 Service Trade Fair, Shougang Cultural and Creative Industries, Beijing Fashion Week exhibitions and other activities, and have been recognized by the organizers and consumers. A series of successes have also made us more determined It has increased the confidence in holding the event and broadened the circle of friends for the hand-knitting competition and hand-knitted creative works.”
According to reports, this competition focuses on meeting the development needs of hand-knitted cultural creation, and creates three main propositions through two categories: “wear” and “home life”. These include creating a series of hand-knitted cultural and creative products with the theme of “ancient cultural capital”; focusing on the creativity of hand-knitted clothing and designing a series of hand-knitted accessories product lines around cashmere as the core material; focusing on specific scenes, such as selecting cultural and tourist hot spots in Beijing Content and region, carry out theme creativity and work development, etc. Under the theme of “Art to the Future”, it is hoped that the contestants will fully explore the spiritual core of culture, fashion and skills by giving full play to cashmere hand-knitting creativity and skills, and devote themselves to exploring the new trends of century-old brands, combining cultural and creative products with fashionable and new consumer demands to create Entries that are more contemporary and have market value.
Business focus and value integration
In the past five years, the “Snow Lotus Cup” Hand Knitting Competition has selected and cultivated a large number of outstanding talents and excellent works for the design and development of cashmere hand knitting. The innovative development and commercialization process of cashmere hand-knitted cultural creation has injected new vitality.
This competition and its excellent results will also be implemented with Wangjing Street, Fortune Shopping Center, Beijing Fashion Week, and various specialty stores and cultural and creative stores under the Snow Lotus Group. At the same time, the event will also be guided by the Snow Lotus Group’s “14th Five-Year Plan” and take Snow Lotus’s cultivation of cultural and creative service industries as an opportunity to make new contributions to actively building a fashion creative industry ecosystem. All of these will undoubtedly enhance the participation of participants in the event. and the commercial value of excellent works.
According to Zhen Fuqing, deputy director of the competition organizing committee and deputy general manager of Xuelian Group, this year’s competition will further explore and bring together outstanding talents in the field of hand knitting, and actively explore “cultural and creative needs, creative design, R&D and production, and coaching. training, business implementation” and other aspects. And relying on the newly opened online and offline sales market demand, we will develop a variety of hand-knitted cultural and creative products that are popular in the market, and strive to promote and improve the market of hand-knitted and cultural creative “products” through professional competition “works” Exploration and promotion of personalized marketing and commercialization models.
Public welfare accompanying network empowerment
While the “Snow Lotus Cup” hand-knitting competition inherits the excellent traditional Chinese culture and creates a commercial implementation, it has also continued to promote care and support for low-income groups in recent years and practice its first…��Mission of state-owned enterprises. We provide hand-knitting public welfare training for low-income groups to help them master the basic skills of processing hand-knitted products; we also organize groups with disabilities to participate in the production and processing of hand-knitted cultural and creative products, and increase their income by purchasing their products. This competition will continue to promote public welfare assistance to low-income groups and disabled groups.
At the same time, in order to ensure the safety of the competition during the epidemic prevention and control period, this competition will continue to combine online and offline methods, through online collection of works, expert online guidance, WeChat group interactive sharing, and live broadcast Bring goods, etc., constantly develop new areas, explore new models, create new value, and create publicity and promotion that is broad, deep, powerful, and warm. The competition is coming soon, let us look forward to it.
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