What is the most popular activity in the circle of friends this year? It has to be camping. Under the epidemic, camping has become the “top trend” for leisure vacations, and camping, picnics and other methods are popular among young people. Sales of camping-related products such as canopies, tents, and picnic mats have skyrocketed. Recently, reporters visited Zhejiang Duoyuan Textile Technology (Group) Co., Ltd. located in Haining Economic Development Zone. As a professional manufacturer of outdoor fabrics, with the booming sales of camping products, annual sales are expected to increase by about 20% year-on-year.
“A piece of cloth” is both beautiful and functional
This year’s May Day holiday, many people in my circle of friends are camping, and many people are on the way to camp. A variety of tents and marquees also dress up the entire holiday, especially the marquee, whose stylish appearance and practicality have become typical elements in creating a camping atmosphere.
Walking into the raw material exhibition hall of Zhejiang Duoyuan Textile Technology (Group) Co., Ltd., you will be dazzled by outdoor fabrics of various colors and different functions. Affected by the popularity of camping products this year, sales of fabrics related to tents, canopies, and outdoor backpacks are very hot.
“This white fabric is the fabric used to make the canopy.” Wang Jinzhong, executive vice president of Zhejiang Duoyuan Textile Technology (Group) Co., Ltd., pointed to a piece of fabric and told reporters.
On the surface, there is nothing special about this piece of cloth. If you look closely, the other side is coated with a silver layer. The functionality of outdoor fabrics is mainly concentrated on this coating. According to reports, outdoor fabrics are different from ordinary fabrics. In addition to meeting customers’ needs for color and appearance, they must also have functions such as flame retardant, waterproof, and UV protection.
“We often use open flames outdoors, which requires our fabrics to be flame-retardant and automatically extinguish within a few seconds after the fire breaks out. If it rains, it is very practical to prevent water from accumulating and leaking. Function.” Wang Jinzhong said.
It is understood that the prices of tents, canopies and other products currently on the market range from more than 100 yuan to several thousand yuan. Wang Jinzhong said that consumers can buy products according to their own needs. If it is just simple outdoor camping, they do not need particularly functional outdoor products.
Develop at least 5 new products every month
The innovation and upgrading of product technology and the development of new products will always be the core driving force for the sustainable development of enterprises. In the Multi-Textile Laboratory, the reporter saw that staff were testing some outdoor fabrics to test their color fastness, wear resistance and other properties.
“Outdoor products are constantly introducing new ones, and our products must also keep up with the market. We launch 5 new fabrics every month.” Wang Jinzhong said.
It is understood that as early as 2014, the company built a first-class domestic textile laboratory and testing center. The laboratory is a national key textile laboratory and has passed the appraisal of provincial and municipal enterprise technology centers. In May 2020, the Duoyuan TextileNew Materials Research Institute was put into operation. It will carry out new functional textile technologies and new technologies for specific fields such as outdoor leisure, chemical industry, medical treatment, and emergency and disaster relief. R&D and innovation of processes and new products.
“We have established long-term and stable industry-university-research cooperation relationships with a number of domestic and foreign textile colleges and universities.” Wang Jinzhong said. At the same time, the company spends 10% of its sales on product research and development every year, and the company has great potential for development.
Driven by innovation, the company has also entered the fast lane of development, and its products have been designated for use by world-renowned outdoor product retail supermarket buyers many times. Last year, the company’s sales were around 1 billion yuan. This year, the company’s sales are expected to increase by 20% year-on-year.
AAASDFDNHGCXE
