In the first two months of this year, the domestic textile machinery market maintained a relatively strong development trend.
Entering March, the COVID-19 epidemic spread to many points across the country, affecting the production and operations of many companies. In particular, the textile machinery industry also encountered multiple challenges such as weakened demand and blocked logistics, which increased the pressure on industry operations.
Many textile machinery companies have also realized that special periods are the best time to practice “internal strength”.
There is considerable pressure on both sides of supply and demand
Recently, a number of listed companies in the textile machinery industry have successively disclosed their performance forecasts for the first quarter of this year.
Judging from the overall situation, the textile machinery industry is operating in good condition.
Ten listed textile machinery companies, including Jingwei Textile Machinery, Titan Co., Jinggong Technology, Honghua Digital, Cixing Co., Ltd., Yuejian Intelligent, Rifa Precision Machinery, Saurer Intelligent, Jinlun Co., Ltd., and Golden Eagle Co., Ltd., all have different characteristics. level of profitability, with the average net profit growth ranging from 0.42% to 78.05%. Among them, Saurer Intelligent’s net profit increased the largest in the first quarter of 2022, reaching 2537.90%.
From the performance report cards of 10 listed textile machinery companies in the first quarter of 2022, it can be seen that in the first two months of this year, the domestic textile machinery market maintained a relatively strong development trend, and the revenue of listed textile machinery companies increased significantly.
Since March, the COVID-19 epidemic has struck again, supply chains in many places have been interrupted, and textile machinery companies in some areas have stagnated production and sales and experienced supply shortages.
Individual listed companies have experienced a decline in performance. Although the decline in profits is not significant, the problems exposed also reflect the current situation facing the industry.
As the recurrence of epidemics and the international situation drag down the recovery of market demand, the demand side of textile machinery has narrowed. While enduring the rigid increase in costs of raw materials, logistics, labor, etc., the recent sudden rise in domestic epidemics has had a greater adverse impact on the production capacity and supply chain connection of related companies. These have become the main reasons for the pressure on the supply side.
Professionals analyze that the traditional industry cycle has been disrupted by the impact of multiple factors, so the ultra-high performance in the first quarter of 2021 is abnormal and difficult to replicate.
Therefore, in the first quarter of 2022, it is normal for the data of the textile machinery industry and listed companies to be close to or slightly lower than the same period last year. However, at the same time, under the constant intrusion of factors such as the recurrence of the new coronavirus epidemic, costs have risen, production has stagnated, and supply has Chain interruptions and logistics chaos have indeed had a certain impact on the textile machinery industry. Many textile machinery companies have begun to take a cautious attitude towards the future. The entire textile machinery industry pays more attention to innovation and research and development, and enterprises also pay more attention to core technology and developmentquality.
Ensure the continued stability of the supply chain
In the recent stage, due to the epidemic, logistics has been blocked, foreign trade orders have been lost, domestic demand has been insufficient, raw material prices have remained high, and multiple difficulties have been superimposed. Textile companies are facing huge operating pressure.
Against such a difficult background, textile machinery companies have risen to the challenge, ensuring the stability of the supply chain through innovative service methods, and doing their best to ensure the continuity of customer business.
While doing a good job in epidemic prevention and control, Jingwei Intelligent Textile Machinery Co., Ltd. has taken measures to ensure the effective operation of production. It has established a “purchasing commando team” as soon as possible to actively coordinate timely shipments from suppliers in various places, and in accordance with the relevant requirements for epidemic prevention and control in various places. , connect with relevant government departments, handle vehicle passing procedures, and coordinate unloading. At the same time, each production site of Jingwei Intelligent has refined the weekly production plan, weekly balance, and weekly set goals, comprehensively promoted the pull production organization method, increased the horsepower to ensure production, continued to improve the ability to deliver orders quickly, and quickly met customer needs.
Through technical calculation and analysis, Qingdao Hongda Textile Machinery Co., Ltd. reasonably arranged the operation layout of the full set of work stations, optimized the original 12 work stations to 9 work stations, strengthened the connection, and re-established the parts according to the parts assembly sequence. The placement shortens the transfer distance and improves work efficiency. For teams with a large variety of products, group management is implemented. Product varieties correspond to the groups and are independently borne. This sets off an upsurge of comparison, catching up and surpassing within the team, and stimulates employees’ enthusiasm for work.
Jiangsu Niupai Textile Machinery Co., Ltd. has established a strict defense line based on the epidemic prevention and control situation, and promoted all work in an orderly manner. Niupai Textile Machinery uses 4S stores in various places as a group to carry out online work exchanges through video conferencing, effectively improving the satisfaction of the majority of users. Niupai Textile Machinery also holds regular marketing and service work meetings to analyze quality problems that occur at customer sites and on-site operations of cam shedding, dobby shedding, and jacquard shedding. It also conducts internal self-inspection and analysis on problems existing in some products. On-site Propose corrective and preventive measures and provide timely solutions.
In order to ensure timely delivery of customer products, the management team of KARL MAYER (China) Co., Ltd. quickly implemented the action plan and reasonably planned production arrangements according to the priority of production tasks. At the same time, it strictly abided by epidemic prevention policies and completely sterilized incoming and outgoing goods. , ensuring that the machine is dispatched in a timely and safe manner. As the epidemic prevention and control situation changes, KARL MAYER rationally arranges equipment installation and commissioning services according to local epidemic control policies. At the same time, KARL MAYER also launched remote technologySupport services, by connecting to online platforms, help customers diagnose and solve problems in the production process anytime and anywhere.
As one of the first companies in Shanghai approved to resume work, Santoni (Shanghai) Knitting Machinery Co., Ltd. aims to minimize the impact of the epidemic on domestic and overseas order delivery times and quickly confirms the number of spare parts in stock, supply chain capacity, employees status and other aspects, formulate production and shipping plans, and actively resume production at the same time. Duan Xiaogang, the company’s general manager of operations, said, “The main work at this stage includes making full use of parts in stock and finished products that were not shipped before the lockdown to meet customer needs to the maximum extent. At the same time, we will pay attention to the recovery progress of the supply chain and the trend of the epidemic, so as to recover as quickly as possible. Normal production and normal shipping.”
Accurately grasp customer needs
The impact of the epidemic has reminded textile machinery companies to work hard to make their products more competitive in the market, so that they can truly be invincible.
Textile machinery companies have continuously improved their employees’ skill levels and enriched their skills and knowledge reserves through training.
In order to better share warp knitting technical knowledge, Karl Meyer China Academy officially launched the “Basic Warp Knitting Online Training Course”. The course content includes: Warp Knitting The working principle, basic organizational structure, mesh formation principle, calculation of warp let-off amount, safety precautions for machine operation, touch screen operation, etc. Once the course was launched, it was well received by warp knitting companies. In order to ensure the learning effect, Karl Meyer also arranged after-class exercises and Q&A sessions to give corporate participants the opportunity to have in-depth exchanges with professional lecturers.
The salespersons of Suzhou Youlian Textile Equipment Technology Co., Ltd. actively cooperate with local epidemic prevention and control, adjust business travel and visitor strategies in a timely manner, use the Internet instead of face-to-face meetings, ensure that work is not lost, and work together to complete the annual sales target . Youlian Equipment has also launched “Customer Awareness Enhancement” courses in batches and stages to improve employees’ customer awareness under the new business model, enhance employees’ customer thinking, and improve customer-facing personnel’s business communication skills.
Jinggong Technology Textile Machinery Branch organized a professional knowledge training course for all employees during the suspension of production and freight. The training course summarizes the competitive advantages of the company’s main products such as texturing machines and wrapping machines through comparative analysis of competing product indicators, thereby enhancing sales staff’s familiarity with the products and increasing employees’ confidence and motivation.
Since April, Niupai Textile Machinery has carried out centralized marketing training for marketing engineers in 7 regions of Shengze, Qingdao, Huzhou, Nantong, Siyang, Shuyang and Fujian, and continued to build a marketing system learning system for marketing engineers to provide comprehensive services Customers lay a solid foundation.
In a special training class of Changde Textile Machinery Co., Ltd., Zhang Ye, secretary of the party committee and general manager of the company, said that the company is currently facing many difficulties and challenges such as the cyclical weakness of the warp knitting industry, so it needs to accurately grasp the needs of customers , customers’ pain points and concerns, and providing customers with better products and services, which is a direct reflection of competitiveness. “The best quality is not that we exceed standards and competitors, but that we exceed customers’ psychological expectations. Customers’ psychological expectations are not national standards, but their own real needs.” Zhang Ye said.
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