Technological innovation is changing with each passing day, and intellectual property rights protection has become a “rigid need” for innovation-driven development. The “standard” for trade. Recently, reporters walked into Shaoxing Zehao Trading Co., Ltd. located in Keqiao World Trade Center and saw four full fabric sample halls with a dazzling array of fabrics of various materials. “Many of the popular products here are selling well in South America across the ocean.” Yan Liangmin, general manager of the company, said, “Although affected by the severe situation at home and abroad, the company relied on its strong innovation to achieve sales in the first quarter of this year. achieved double-digit growth.”
“As an important factor in Keqiao Textile’s intellectual property protection, fabric patterns have core competitiveness. Pattern design has always been the top priority of the creative industry in the market and is also a ‘high incidence’ of intellectual property infringement.” Yan Liangmin He told reporters that at present, the company’s main business is knitting and tatting, and its products are mainly women’s clothing. It needs the protection of intellectual property rights in pattern design.
In the minds of many entrepreneurs, Keqiao is a fertile land with a superior business environment, especially in terms of respecting and protecting intellectual property rights, and has created a good atmosphere. Last year, Yan Liangmin relied on a utility model patent to raise 50 million yuan in the form of intellectual property pledge, which was used for corporate product development and other development needs. “Intellectual property pledge financing turns ‘intellectual property’ into ‘assets’, which is undoubtedly a ‘timely rain’ for our developing small and medium-sized enterprises.” He said.
The reporter learned during the interview that in recent years, Keqiao District has been guided by building a pioneer area in building an intellectual property power, focusing on improving intellectual property protection, and promoting the creation, application, protection, management and services of intellectual property with higher standards. . By digitally empowering pattern copyrights, the “acceleration” of patent authorization is achieved, which not only facilitates companies’ rights protection, but also further stimulates the enthusiasm of small and medium-sized enterprises for product innovation.
“Intellectual property” changed to “assets”, the same scene also happened in Shaoxing Zhenyin Textile Co., Ltd. Recently, after receiving the fabric design patent authorization notice from the Keqiao (Textile) Intellectual Property Rapid Rights Protection Center, the company’s general manager Yu Zhenwei said excitedly: “These two patterns are what the company will focus on bringing to the market next. Now it only takes 7 days to get a design patent approved, which is really fast.”
It is reported that “Zhenyin Textile” specializes in cotton, rayon, renewable knitting, woven, printing, embroidery and other diversified and differentiated products. It has tried to apply for copyright or patent many times, but due to the long registration time and the difficulty of safeguarding rights, Give up due to high cost. “The key to fabrics is fashion trends. The life cycle of new patterns is not long. Before the establishment of the Kuaiwei Center, it usually took more than a month to apply for a pattern patent. At this time The patterns are all out of season.” Yu Zhenwei said that since Keqiao established the first rapid intellectual property rights protection center in the national textile industry, their enthusiasm for submitting filing applications for pattern designs has greatly increased, and at the same time, their enthusiasm for innovative design has also increased. , and now has more than 10 appearance patents. Currently, applications are being made for small and medium-sized technology enterprises in Zhejiang Province, and more than ten flower designs are approved for application every year.
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