With the epidemic raging, facing severe domestic and international situations and fierce market competition, how can companies build and strengthen brand building and improve market competitiveness? As a fiber yarn enterprise in the upstream technology-intensive industrial segment of the textile industry chain, how to promote the latestnew products, convey the latest development concepts, and lead downstream enterprisesTransformation and upgrading? There is no doubt that corporate publicity, as a bridge for displaying corporate image and communicating upstream and downstream of the industrial chain, plays an important role in a company’s production and sales, survival and development, and industrial collaboration.
On June 1st, Dezhou Huayuan Ecological Technology Co., Ltd. and “Textile and Apparel Weekly” magazine jointly launched “Huayuan Media Cloud” “Get Together” activity, combined with the publicity needs of Huayuan, Dezhou and current media changes, invites media experts to share online on topics such as how to make corporate newspaper chiefs manage new affairs, how to implement corporate short videos, and practical skills of WeChat public accounts, using professional media Perspective, help Dezhou Huayuan achieve new results in internal training.
In addition, from Textile and Apparel Weekly, China Textile, China Textile News, China Clothing, China Textile Network, China Textile Economic Information Network, China Yarn Network, Knitting Industry, etc. Nearly ten mainstream media in the industry conducted online exclusive interviews focusing on issues such as corporate publicity, production and operation status, differentiated yarn product systems, and the effectiveness of intelligent and green upgrades strong>Dezhou Huayuan Group CompanyGeneral Manager Li Xiangdong conveyed how, as a leading enterprise in the field of yarn, it strives for progress while maintaining stability, deploys against the trend, and joins hands with upstream and downstream enterprises in the industry chain to lead the high Quality develops new tracks.
Three-dimensional integration of paper media, short videos, and public accounts to help corporate promotion
Dezhou Huayuan has always paid attention to public opinion guidance and industry responsibility, and has maintained active interaction with various media in the industry chain, promoted the construction and operation of internal media platforms, promoted the effective development of various internal publicity work, and better The service industry and industrial chain collaboration enterprises set a benchmark for high-quality development for downstream customers. In this online exchange event, media experts conducted comprehensive and multi-dimensional sharing on paper media, short videos, and public accounts, providing practical experience for Texas Huayuan in sorting out media resources and implementing operations and publicity.
Guo Chunhua, editor-in-chief of “Textile and Apparel Weekly” magazine shared how to make corporate newspaper chiefs run new projects from the aspects of topic selection and news writing, and based on the actual situation of Huayuan News The situation suggests directions for improvement. Guo Chunhua believes that topic selection must be legitimate, forward-looking, people-friendly, and unique. News reports are generally based on news + communications + pictures. News clues generally come from meeting documents, meeting spirit, discussion speeches, and communications are divided into characters. , events, work communications, the selection of pictures should be newsy, pay attention to seasonality, have a clear theme, clear subject, and have the five elements of news.
Mo Ying, deputy editor-in-chief of “Textile Machinery” magazine and director of the Media Center of “Textile and Apparel Weekly” magazine, believes that short The soul of video is emotional identification and value identification. Regarding how to implement corporate short videos, Mo Ying introduced the “hidden skills” of editing software and material library, shared the short video shooting materials and logical sorting points of Dezhou Huayuan, and used product promotion, technical exchanges, corporate training, etc. With actual cases, the four short video topic selection formulas of getting into textiles, understanding textiles, interesting textiles, and falling in love with textiles are summarized.
Yang Shujun, Director of New Media Operations of Wuyihangyue (Beijing) Cultural Media Companyexplained various functions of the official account, menu annotations, editor selection, and Notes on template use and layout, and other auxiliary tools and techniques such as picture editing, poster design, video screenshots, and animation production are introduced. We also put forward targeted suggestions for the operation of the Texas Huayuan public account in terms of function settings, content layout, label classification, template planning, etc.
Innovation, quality and service are three arrows heading towards the future
Currently, affected by the epidemic, the textile industry is facing multiple challenges such as rising material prices, poor logistics and transportation, hindered promotion of new products, and reduced orders, and the downward pressure on the economy has increased. As a new benchmark for differentiated spinning in the upstream field of textiles, Dezhou Huayuan took the initiative, practiced hard, and bucked the trend, basically maintaining a balance between production and sales, and building a smart factory, building a green product system, Remarkable results have been achieved in fashion trendsforesight and corporate image promotion.
During the media interview, Li Xiangdong told reporters that in order to solve the current difficulties and pain points, Dezhou Huayuan has concentrated its efforts and taken multiple measures. On the one hand, it has strengthened communication with downstream customers. Docking and communicating, flexibly adjusting product structure, constantly expanding online promotion channels, classifying products according to scenario applications, and conducting one-on-one promotions through online meetings; on the other hand, strengthening quality control and striving for one-time success through refined production management , high quality to meet customer needs. At the same time, we will strengthen internal management and service upgrades, communicate with customers in advance, make planning plans, and create a flexible service value chain for customers.
According to Li Xiangdong, in the context of the new textile era, Dezhou Huayuan boldly practices the in-depth integration of green, digital and fashionable. The company actively explores digital management, intelligent production, and lean operations, and is committed to building a demonstration enterprise for intelligent low-carbon manufacturing of differentiated yarns in the Chinese textile industry. The company also keeps up with current market demands and changes, continuously iteratively optimizes the product structure, and innovatively launches “Twelve Colors in a New Sequence” for the colored spinning segment to enhance overall competitiveness through innovative research and development.
It is understood that Dezhou Huayuan products are based on “technology, ecology, environmental protection, function“, with high technical content Characterized by high quality, we develop and mass-produce Lenzing fiber series, organic environmentally friendly regenerated fiber series, functional fiber series, natural fiber multi-component blends, high-count vortex spinning series, differentiated color spinning series, and industrial fiber yarns. , aramid series and other 8 series with more than 1,000 varieties. These include sustainable raw material products such as zerocarbon fiber and degradable fiber, as well as green differentiated yarn brands such as plant-dyed leaf color wood language and measurable carbon footprint CarbonStar. The product quality is uniform. Reach the domestic advanced level and build a sustainable fashion product system.
Li Xiangdong said that in the next step, the company will closely follow the new positioning of “Technology, Fashion, and Green” in the textile industry, and focus on R&D innovation, intelligent production management, quality control, and customer service. Efforts should be made in upgrading and corporate publicity and promotion to open up the industrial chain, improve the innovation chain, enhance the value chain, deeply integrate greening and digitalization, and develop internal strength to stabilize development. At the same time, the company’s publicity department will also actively digest the content of this training, innovate publicity and promotion forms, and better demonstrate the new style of Dezhou Huayuan to customers and the industry.
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