On International Children’s Day, major businesses are doing their best to promote children’s products. For most parents, clothing is still the first choice for “Children’s Day gifts”. What aspects of development are children’s clothing focusing on these days? What preferences do children have? As the source of children’s clothing, the cluster must have the most say.
Among the hundreds of textile and clothing industrial clusters in my country, there are many clusters that are well-known for their children’s clothing. The well-known ones are Zhili in Huzhou, Jimo in Shandong, Humen in Dongguan, and Foshan. Zumiao Street in Chancheng District, Fengli Street in Shishi, Quanzhou Fengze, Anyang Beiguan, etc. are all clusters of children’s clothing. These children’s clothing production areas are also dotted with children’s clothing wholesale markets. Every year, hundreds of millions of children’s clothing items go through wholesalers, buyers, and retailers. The merchants were scattered throughout the country.
Dongguan Humen
Seize the importance of children’s clothing quality
As a famous children’s clothing town in China, Humen produces children’s clothing with fashionable styles, high-quality materials and excellent production. It has a good reputation and competitiveness in the children’s clothing industry. Products are mainly sold throughout the country. At present, the Humen children’s clothing market is showing a pattern of online and offline coordinated development, with “real economy +e-commerce+ new e-commerce such as live streaming coexisting and competing together.
Fabric is the key to the safety of children’s clothing. The vulnerability of children is not only reflected internally. Their skin is more delicate than adults, so we must not be relaxed at all when wearing products externally. Humen children’s clothing companies attach great importance to product quality and strictly control product quality. For example, Yueye, Buddy Xiaohu, etc. have established internal quality inspection centers to conduct strict quality inspections on product raw materials and finished products to ensure product quality.
Brand is the soul of an enterprise and the value pillar for its existence and continuation. Only by paying attention to the brand and building the soul of its own development can the enterprise have the core competitiveness of sustainable and healthy development. The establishment of a true corporate brand cannot be separated from the development of the enterprise itself. It must pay attention to the improvement of internal product and service quality, and gradually build up consumer Confidence in the products and services offered by the brand. In 2019, the “Dongguan Humen Children’s Clothing Brand Enterprise Federation” was jointly initiated and registered by member units of the Children’s Clothing Branch of the Humen Clothing and Apparel Industry Association, leading Humen children’s clothing brand enterprises to develop together.
Since 2019, the “Waska” media influence list of China’s maternity and baby industry has been held for two consecutive times sponsored by the China Textile Industry Federation Media Center and others. In the single release event, 28 units in Humen were on the list, including the Children’s Clothing Branch of the Humen Clothing and Apparel Industry Association, the Humen Children’s Clothing Brand Enterprise Federation, and Miki Biddy, St. Paul Dullen, FolliFollie, Yueye, Ouchacha, Color Pen, and Ba Brands such as Di Xiaohu, Amy Aimen, Ochacha, Shengdington, and Rainbow Forest.
In the past two years, Humen’s children’s clothing industry has also been affected by the epidemic. The pressure mainly comes from several aspects such as the inability of the physical market to operate normally, logistics obstruction, declining consumption power, and high corporate operation and production costs.
In order to ensure the safety of the supply chain, the Humen Town Government has introduced a series of assistance policies. In order to help enterprises bail out, the Humen Town Government has issued the “Several Measures of the Humen Town People’s Government on Responding to the New Crown Pneumonia Epidemic and Further Promoting the bailout and development of market entities and difficult industries”, which plans to ensure supply and chain stability, rent exemption and rent reduction, tax and fee Ten aspects, including tax exemptions, financial aid to enterprises, consumption recovery, and market development, have been used to help market entities alleviate difficulties and boost confidence. Among them, in terms of “support to ensure supply and stable chain”, measures such as “ensuring the safety and stability of enterprise supply chains, supporting the development of the transportation industry, and developing waterway transportation methods” are clearly proposed, such as “promoting the supply chain of enterprises in Humen Town in accordance with priorities and by the owner.” In accordance with the principle of first-time delivery, we will implement ‘one chain, one policy’ and fully assist enterprises to start operations and reach full production capacity. Assist key enterprises and their supply chain enterprises to give priority to apply for cross-border land transportation quotas.” At present, the supply chain has basically returned to normal.
Huzhou Zhili
Vigorously build an online children’s clothing industry cluster
Zhili is the capital of children’s clothing in China. The children’s clothing sold from here accounts for half of China’s domestic market, and it has the reputation of “looking at Paris for fashion, and looking at fabrics for children’s clothing”.
Since it started as a small family workshop in the late 1970s, Zhili Town, Huzhou City, Zhejiang Province has experienced more than 40 years of development. Children’s clothing has developed from children’s clothing creativity, R&D and design, processing and manufacturing to online and offline sales, logistics, and face-to-face. An industrial ecosystem covering all formats, all processes and all categories, including accessories supply and brand operation, has become China’s largest children’s clothing industry cluster with the closest division of labor and collaboration.
Data shows that there are more than 14,000 children’s clothing companies and more than 8,000 e-commerce companies in Zhili Town, with an annual output of 1.45 billion pieces (sets) of various types of children’s clothing, and annual sales exceeding 65 billion yuan, accounting for 10% of China’s children’s clothing market. Two thirds.
Under the guidance of the “Eight-Eight Strategy”, Zhili is accelerating the promotion of “private companies first, market first”. The children’s clothing industry has grown from scratch here and has gradually become a local pillar industry, and has formed a “basis of one family, one family”. The block economic characteristics of “households, ranging in size from thousands of households”, “Abandon the previous ‘grab eyebrows and beards’ model, seize…Level renovation, the current key projects include the 289-meter Boat Head Park and the renovation of Chan Guifang·Digital Audio-Visual Culture Industrial Park.
Nowadays, the “289-meter boat head Park” with the theme of children’s clothing has been renovated and is now open for operation. Foshan Children’s Products Association took the lead in setting up shop and continues to explore the path of transformation and upgrading that is in line with the characteristics of Foshan’s children’s products industry, driving the High-quality development of the entire industry. It also introduced a number of children’s clothing-related industrial enterprises such as Foshan Tongchuangzhixing Culture and Art Media Co., Ltd., Foshan Tongle Children’s Products Technology Development Co., Ltd., and Foshan Yizhong Media Co., Ltd.
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