On June 9, Ciyun Silk’s e-commerce department officially settled in Taihu New City Greenland Fuke Smart Industrial Park. This traditional silk company has set up its e-commerce operation center here, and will open up a new territory for Douyin live broadcast interest e-commerce and inject vitality into the new development of the silk brand.
Zhou Jiayuan, chairman of Suzhou Ciyun Silk Products Co., Ltd., told reporters that the rise of e-commerce is a rare opportunity for traditional silk companies. In order to catch up with the trend of the times, companies continue to strengthen the exploration of the cultural connotation of silk and improve their products. The level of design and innovation, optimizing the product structure, effectively broadens the company’s survival and development space, and also enhances the company’s ability to respond to risks. As of early this month, the company’s sales revenue this year has reached more than 16 million yuan, of which online sales account for more than 70%.
Silk is Wujiang’s unique cultural gene and a golden business card with industrial characteristics. In recent years, Wujiang District has implemented the “Jiangnan Culture” branding for three years in response to the requirements of the Municipal Party Committee and the Municipal Government on protecting, inheriting, displaying and utilizing silk culture and promoting better inheritance and innovation of silk culture from the perspective of cultural industry. The action plan protects, inherits and utilizes silk cultural heritage, strengthens the construction of silk cultural carriers, cultivates well-known brands in the silk industry, and implements detailed work measures, which greatly stimulates the enthusiasm of silk enterprises and silk practitioners, so that silk culture can be protected and developed in the inheritance. , injecting vitality into the brand building of “Jiangnan Culture”.
Seeking breakthroughs in institutional mechanisms
Release the innovative and creative vitality of silk culture
“I think the biggest reason why the company has been able to develop relatively well over the years is that the government has been encouraging and guiding us to continue to innovate and make our own characteristics in terms of products and management.” Wujiang Sangshang Silk Co., Ltd. Executive Director Huang Qiuting told reporters that currently, the company is taking the Sangshang Digital Silk Culture and Product Development Base Project as a guide and focusing on the design, production and operation of silk cultural products to create a case that integrates industrialization and digitalization, silk culture and product development base . Huang Qiuting said that with the increase in e-commerce customers, the requirements for the supply chain of silk companies are also getting higher and higher. “We hope that through the creation of Sangshang’s digital silk culture and product development base, we can try it first and let the traditional silk industry Digital transformation can also be achieved.” In recent years, the District Committee and District Government have issued the “Three-Year Action Plan for the HighQuality Development of the Cultural Industry in Wujiang District, Suzhou City (2021-2023)” and supporting policy implementation details, relevant departments have formulated the “Wujiang District Silk Industry High-Quality Development Action Plan (2021-2025)”, which proposes a new top-level design and strategic layout for the high-quality development of the sericulture and silk industry in the new era, and encourages silk companies to increase Invest in technology research and development to enhance the added value of silk products through equipment, technology, process and product innovation.
With the strong support of the government, the silk industry in Wujiang District has moved towards high-end, and its products have amazed the world. As a licensed silk manufacturer for the Beijing Winter Olympics, Suzhou Shangjiukai Silk Technology and Culture Co., Ltd. has designed and launched a series of Winter Olympics-themed Song Brocade cultural and creative products that are amazing. With exquisite materials and affordable prices, Shangjiukai’s Winter Olympics-themed products have aroused enthusiastic responses in the market, allowing people around the world to feel the charm of Chinese Song brocade.
Copyright empowers new opportunities
Showcase the charm of silk culture on the world stage
Sylvie Forban, deputy director-general of the WorldIntellectual Property Organization, commented on Wujiang’s silk industry: “Wujiang is innovative in applying the modern copyright system to practice. The method can become a source of inspiration for improving the quality, productivity and competitiveness of other traditional industries. The Wujiang model can provide a useful reference for other industries and countries to develop the creative economy.”
Wujiang Silk Industry has become the world’s third outstanding case demonstration site for copyright protection identified by the World Intellectual Property Organization in my country. At the beginning of this year, the National Copyright Administration selected and released the top ten major copyright events in China in 2021, and the “Global Promotion of Copyright Protection ‘Wujiang Model'” was successfully selected. Copyright empowering “One Thread” has brought huge opportunities and energy to the development of Wujiang’s silk industry.
Based on building a world-class high-end textile industrial cluster, Wujiang High-tech Zone (Shengze Town) has held Jiangsu (Shengze) Textile Expo and Shengze Fashion Week for many consecutive years. At the 2021 Textile Expo, 23 fashion shows, 4 industry forums, and 2 fashion design events were held to promote the transformation and upgrading of silk textile from “fabric” to “material” /font>, diversified and high-end development from production and manufacturing to R&D, trade, fashion, etc.
Zhenze Town explored the creation of a collective silk brand, successfully registered the Chinese geographical indication collective trademark “Zhenze Silk”, and introduced a Douyin e-commerce live broadcast base to settle in the Silk Innovation Park. Currently, 51 silk companies have settled in the Silk Innovation Park, opening a new chapter in the development of the digital economy and the improvement of the silk industry.
The renovation of Shengjiashe Old Street in East Taihu Lake Resort (Taihu New Town) focuses on cultivating a gathering consumption scene for silk products and creating a silk cultural market.
The vitality and vitality brought by innovation and creation are endlessContinue to nourish the growth of the silk brand. Up to now, there are more than 200 professional silk production enterprises in Wujiang, with 2 well-known trademarks in China, 17 famous trademarks in Jiangsu Province, 5 national copyright demonstration units, and 12 province-wide copyright demonstration units (parks).
Key projects are promoted together
A new chapter in the inheritance, protection and utilization of silk culture
Build a 500-acre happy mulberry garden with the theme of sericulture and a 3,000-square-meter (Fei Dasheng) Silk Culture and Art Research Center in Kaixiangong Village, Qidu Town, to create an agriculture, culture and tourism integration project with the theme of silk sericulture. , inherit and carry forward Jiangcun silk culture. This is one of the recent priorities of Suzhou Shanshui Silk Co., Ltd. According to Chairman Zeng Binghai, the China Jiangcun Economic Sericulture Culture International Research Industrial Park project is crucial to the development of the company’s silk industry.
At the same time, Suzhou Taihu Snow Silk Co., Ltd. has built the Taihu Snow Silk Cultural and Creative Industry Collaborative Innovation Center, Jiangsu Huajia Silk Co., Ltd. has built the Huajia Sericulture and Silk Cultural Creative Industrial Park, and Wujiang Sangshang Silk Co., Ltd. has built the Mulberry Silk Cultural and Creative Industry Park. Shangjiu Kai Silk Culture and Product Development Base, Suzhou Ciyun Silk Products Co., Ltd. builds Ciyun Silk Intangible Cultural Heritage Creative Exhibition Center, Suzhou Shangjiukai Silk Technology and Culture Co., Ltd. creates Shangjiukai Song Brocade cultural and art space… from the inheritance of intangible cultural heritage Wujiang is building a new pattern for the innovative development and cultural inheritance of the silk industry in terms of skills, stimulating innovation vitality, displaying brand connotation, promoting the integration of culture and tourism, and exploring digital transformation.
This year, Wujiang District will launch the Jiangnan Silk Culture Tourism Festival, taking silk culture as the main line, integrating the Grand Canal culture, river village culture, and ancient water town culture, and launching themes such as Silk Yun Jiangnan, Shui Yun Jiangnan, Arty Yun Jiangnan, and Beautiful Jiangnan. activities to fully tap silk cultural resources and show the charm of Jiangnan culture.
The reporter learned from the Propaganda Department of the District Party Committee that in 2022, Wujiang District will focus on promoting the construction of “Jiangnan Culture”, continue to dig deep into silk cultural resources, promote the transformation of traditional textiles into fashion, creativity, and design, and polish silk business cards , do a wonderful “double-sided embroidery” of tradition and modernity. In order to strengthen the guarantee of funds and land for the silk industry, Wujiang District has also issued implementation opinions on promoting the integrated development of the cultural tourism industry, integrating industry and culture in an all-round way, and collaboratively promoting the high-quality development of the entire silk industry chain.
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