Due to the sudden drop in temperature some time ago, the Pinghu down jacket market was extremely hot, with more than 1 million pieces even sold in one day! But this time, Pinghu Express did not accept the order because the returned package could not be delivered at all!
Disadvantages of the E-commerce Era
7-day no-reason refund is a guaranteed policy for buyers in the e-commerce era, but for merchants, this is also the biggest uncertainty factor. Since it is online shopping, the quality and upper body effect of the clothes cannot be intuitively felt, which is very difficult. It is easy for the picture to be inconsistent with the actual product or the upper body effect is not good. Therefore, in the era of e-commerce, clothes sold by clothing companies are likely to be returned to their hands soon after. And this part of the returns basically becomes inventory. We often said before that clothing companies now regard our textile market as a cloth warehouse, and wait to place orders when there is demand. This is mainly to avoid this situation from happening, otherwise they will place orders. There are too many orders, the fabric here has not been used up, and the refunded clothes have come back, and the clothing companies can also bear this increase in costs.
Is it possible to reorder as the weather gets colder
As the weather gets colder and colder, the temperature in Jiangsu and Zhejiang has reached sub-zero temperatures in the past two days. The demand for down jackets has definitely increased compared to the previous period. For textile workers, there will be a wave of duplication of orders. ? Judging from the companies that the editor recently interviewed, at least the market has not picked up yet. The boss said: “The market was very good some time ago, but it has obviously not been good recently. It is obvious that the orders have become less.” Next, clothing companies will have to repeat orders. There may be very few. A large number of garments have been returned, and basically all the market points this year have passed. The peak period of demand has ended. Many factories have even reduced their workload and production, waiting for next year’s market. And now the textile industry Most people are on their way to collect their final payment.
The new year is approaching and the market is about to end
December itself is approaching the end of the year for the market, and it is inevitable that the market will be sluggish. Consumers’ consumption habits of down jackets are generally before the weather gets colder. To put it bluntly, the market situation in November should have been the “Golden Nine and Silver Ten”, but the weather has not been cold enough, so it was postponed to November, which seems to be a slow season. The off-season is no longer weak, and this part of the orders focuses on market orders. The vigorous spot model today is enough to satisfy this part of the orders. But we know that today’s spot companies are springing up like mushrooms after a rain, and competition is just as fierce. Because the inventory of gray fabrics is too high, many weaving companies dye the gray fabrics to make ready-made fabrics to relieve inventory pressure. However, although this alleviates the inventory pressure, funds are still occupied, and there are still pros and cons. After all, it is now approaching the end of the year. Whether it is gray cloth, fabric or ready-made clothing, the sales volume of any form of textiles is declining, and it is difficult to sell well in the off-season. Next, we will prepare more for next year’s market situation. In short, no matter what the harvest is this year, the market in 2023 has also come to an end. Take back the balance, focus on the delivery of the orders in hand, and wait for next year.
