“Although the current industry development is still facing great pressure, Zhejiang textile and garment enterprises are more willing to innovate, survive, and find a way out, and the foundation for the recovery of the industry’s operation continues to be consolidated. On the premise that the new coronavirus pneumonia epidemic is effectively controlled Under the epidemic situation, the textile and clothing industry in Zhejiang Province is expected to stabilize and pick up, returning to the ‘stable and upward’ operating channel.” Sun Boyong, president of the Zhejiang Textile Industry Association, said that the textile and clothing industry in Zhejiang Province will focus on stabilizing chains and resolving comprehensive There are three key tasks: pressure from high costs and improving market development capabilities.
In the first half of the year, Zhejiang Province’s textile and apparel industry overcame the impact of various unexpected factors and worked hard to enhance development resilience and anti-risk capabilities. Although the main economic operating indicators were under pressure, they showed signs of gradual improvement. In the first half of the year, Zhejiang Province has successively introduced a series of measures such as 38 measures to stabilize the economy in 8 aspects and an action plan to stabilize enterprises and strengthen the main body. In order to better help textile and garment enterprises stabilize production and expand markets, Zhejiang Province has recently issued a number of measures and guidance. Opinions, support the textile industry in resolving difficulties and upgrading 15 100-billion-yuan characteristic industrial clusters such as modern textiles and clothing, through “one policy for one place”, “one policy for one industry”, “one policy for a group”, “one policy for one enterprise”, etc. method, and intensify efforts to stabilize the economic market.
The total output value and operating income of Zhejiang Province’s textile industry are showing a rapid development trend, and both will exceed one trillion yuan in 2021. Among them, the textile and clothing export volume has ranked first in the country for many years. Zhejiang chemical fiber accounts for half of China’s chemical fiber output. In 2021, the total industrial output value of the chemical fiber industry above designated size in Zhejiang Province was 316 billion yuan, and the chemical fiber output was 32.1 million tons, accounting for 49.2% of the country’s total chemical fiber output and more than 30% of the global fiber output. A number of technologies have emerged It is a leading chemical fiber enterprise with advanced equipment and great influence at home and abroad.
In order to welcome the arrival of the peak consumption season of “Golden Nine and Silver Ten” and continue to make efforts to tackle the market, the Zhejiang Provincial Department of Economy and Information Technology has convened Rongsheng and Tongkun on many occasions , Hengyi, Xinfengming and other leading companies and representative companies such as spinning, weaving, printing and dyeing, knitting, clothing, home textiles, etc. held special meetings to discuss how to determine the positioning of industrial development and reduce energy consumption based on market supply, production and demand. Cost, strengthening the construction of industrial chain, strengthening the fight against market risks and other issues.
In order to open up a new market situation, Youngor Group recently held a multi-brand swearing-in meeting. Li Rucheng, chairman of Youngor Group, said that brand development relies on five forces: brand power, product power, development power, promotion power, and operational power. In the next step, the group’s six major brands will increase marketing efforts, optimize internal supply chains, and enhance the company’s competitiveness.
In recent years, Youngor Group has overcome the adverse impact of the COVID-19 epidemic and made every effort to expand the market. Since the beginning of this year, Youngor has further explored a new business model that deeply integrates online and offline, opened a pilot fashion experience center, and created a platform for offline services and experiences. “The fashion experience center is the future development direction of the brand. It is a carrier that integrates brand display, product sales, online and offline integration, high-tech applications, and high-quality services. As long as you work hard, you will definitely create Youngor’s own world-class retail terminal .” Li Rucheng said.
Zhejiang Samsung Down Co., Ltd., which has been awarded the qualification of “Hangzhou 2022 Asian Games Official Supplier”, has been focusing on product research and development this year, and its operating performance has shown steady growth. Mao Fengwei, executive deputy general manager of Zhejiang Samsung Down Co., Ltd., said that now the company has the latest independently developed DOWN PLUS down traceability system. Consumers can trace the source of down raw materials and check the quality parameters by scanning the anti-counterfeiting label attached to the product. This It also provides quality assurance for downstream down product brands and effectively promotes the consumer market.
“At present, DOWN PLUS Anxin Down has been used and promoted by more than 120 first- and second-tier brand customers around the world.” Mao Fengwei told reporters, “Samsung Down will continue to upgrade the down traceability system in the future and continuously strengthen products. Create a clean, safe, environmentally friendly, sustainable, and trustworthy image in the minds of consumers, optimize the visual and consumer experience, and achieve exclusive anti-counterfeiting, transparent traceability, and recycling to ensure traceability throughout the day. The technical service team will respond within 8 hours. We will respond to product consultation questions.”
“Consumption upgrading provides enterprises with rare opportunities.” Wu Ke, general manager of Hangzhou Langrun Textile Co., Ltd., told reporters, “Our advantage is ‘specialization, specialization, and specialization’. Xin’, focusing on the R&D and production of functional fibers and knitted fabrics. In terms of product standards, we have formulated corporate standards that are higher than the national standard, and strictly implement the 5S management system and lean production methods. Our independently developed ‘passive refrigeration Fabrics’, we have carried out systematic research and development on color spinning technology, polylactic acid (PLA) fabric dyeing and finishing technology, antibacterial fabrics and other aspects. By increasing innovative research and development, we will enhance the competitiveness of our products in the market.”
Wu Ke said that the company will actively expand the development and application of natural materials, degradable and renewable materials, and at the same time inject digital technology and bio-intelligent technology into products, inject vitality into the consumer market through the research and development of intelligent products, and continue to develop market.
Keywords:Zhejiang Textile Market Competitiveness
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