As a textile industry closely related to economic and social development, promoting rural revitalization is an inevitable choice and important mission and responsibility. Using intangible cultural heritage to assist rural revitalization is the entry point and important starting point for the textile industry to implement this national strategy. . In order to continue to promote the integration of intangible cultural heritage into modern life and national development strategies, and to protect, inherit and utilize intangible cultural heritage, under the promotion and guidance of the Intangible Cultural Heritage Office of the China Textile and Apparel Industry Federation, the textile intangible cultural heritage has achieved remarkable results , and made active exploration and practice in rural revitalization.
Promoting rural revitalization and textile industry first
The China Textile and Apparel Industry Federation has always attached great importance to In order to promote the inheritance and innovation of textile intangible cultural heritage, the Intangible Cultural Heritage Office was specially established in 2016 to carry out the development and protection of textile intangible cultural heritage resources in an all-round and systematic manner, providing organizational guarantee for the revitalization of intangible cultural heritage villages. In addition to holding the annual Textile Intangible Cultural Heritage Conference, the Intangible Cultural Heritage Office also organizes the selection of China’s Textile Intangible Cultural Heritage Promotion Ambassadors, the selection and release of the Intangible Cultural Heritage Product Design Competition, the release of intangible cultural heritage fashion trends (catwalks), the textile intangible cultural heritage boutique exhibition and Intangible cultural heritage fair, release of annual development report of textile intangible cultural heritage, textile intangible cultural heritage competitions, textile intangible cultural heritage art auctions, field research on textile intangible cultural heritage, implementation of mass entrepreneurship and innovation base construction, promotion of the revitalization of Chaozhou traditional crafts and textile intangible cultural heritage projects , data sorting of inheritors and other work.
At present, the State Council has published a list of 1,557 representative items of national intangible cultural heritage. Statistics are conducted one by one according to the reporting area or unit, with a total of 3,610 sub-items. , according to industry classification statistics, there are 237 textile intangible cultural heritage items. Among them, the traditional spinning, dyeing, weaving and embroidery skills of the Li ethnic group are intangible cultural heritage items in urgent need of protection. The traditional Chinese mulberry silk weaving skills and Nanjing Yunjin brocade weaving skills have been selected into the representative list of human intangible cultural heritage. project. 3,068 national-level representative inheritors have been announced, including 182 national-level representative inheritors in the textile category. In addition, textile intangible cultural heritage resources are mainly distributed in ethnic minorities and underdeveloped areas, which provide huge potential and space for rural revitalization.
To this end, the Intangible Cultural Heritage Office has successively visited Tibet, Yunnan, Guizhou, Qinghai, Inner Mongolia, Hunan, Chongqing, Sichuan, Zhejiang, Guangdong, Jiangsu, Liaoning, In Fujian and other places, we investigated and studied the survival and development of textile intangible cultural heritage in local areas, especially in ethnic minority areas. On the basis of understanding the basic situation, we explored the “accurate direction, integration of resources, innovation and inheritance, highlighting key points, and market dynamics” as an industry intangible cultural heritage. The basic ideas and work focus of inheriting, developing and promoting rural revitalization.
“The textile industry has the responsibility and mission to carry forward and continue China’s excellent traditional culture and traditional craftsmanship. It is also an important strategy to realize the transformation and upgrading of the industry and add cultural connotation. How To achieve transformation and development, it is obvious that the traditional textile culture and traditional craftsmanship should bring their own cultural genes and regional characteristics, and integrate them into the material and cultural life of contemporary people through market-oriented methods with innovative designs, functions and material forms.” Gao Yong, Party Secretary and Secretary-General of the China Textile and Apparel Federation, said that in modern society, people’s lifestyles and aesthetic tastes have undergone tremendous changes. Textile intangible cultural heritage and other traditional crafts are also facing unprecedented survival crises and inheritance tests. The textile intangible cultural heritage industry is an integral part of the industry’s development work. Excavation and rational utilization of intangible cultural heritage resources are an intrinsic requirement for strengthening cultural confidence and an important starting point for promoting economic and social development.
Exploring new models to contribute textile intangible cultural heritage experience
Since the “Thirteenth Five-Year Plan” , the textile industry has achieved certain results in identifying intangible cultural heritage resources, strengthening organizational construction, building communication platforms, cultivating inheritance teams, integrating design and brands, assisting poverty alleviation and rural revitalization, and promoting industrialization and market-oriented development, and has become a national intangible cultural heritage. The more active component of the cause has been widely recognized by governments at all levels and society. Sun Huaibin, vice president of the China Textile and Apparel Federation, was elected as the 2020 China Intangible Cultural Heritage Person of the Year.
Intangible Cultural Heritage Conference. The China Textile Intangible Cultural Heritage Conference, held for four consecutive years, is the only national professional industry in the category of intangible cultural heritage organized by industry-based social organizations. It has now become an important platform for displaying the development results of textile intangible cultural heritage and exchanging ideas, providing a platform for textile The development of intangible cultural heritage and rural revitalization provide a source of ideas and wisdom. The 2019 Intangible Cultural Heritage Conference was selected as one of the “Top Ten Intangible Cultural Heritage Events in China” and became a brand event to promote the revitalization of traditional crafts and attracted the attention of the whole society.
For promotion. The Intangible Cultural Heritage Office holds various textile intangible cultural heritage exhibitions in Beijing, Shanghai, Shenyang, Dalian, Chaozhou and other places, focusing on displaying and selling traditional crafts from various ethnic groups integrated into modern clothing, household items, wedding folk customs, cultural and creative and tourism supplies and art Works, etc., orders were signed on-site, and the transaction results exceeded expectations, introducing a market mechanism for intangible cultural heritage to help rural revitalization. The COVID-19 epidemic has given rise to the direct sales of Internet celebrities. Many mature textile intangible cultural heritage products with regional and national characteristics have been successfully sold to domestic and overseas markets with the help of online platforms. This has provided a new business form for textile intangible cultural heritage to help rural revitalization, and is expected to become a market promotion in the future. The normal state of the channel.
Promotion Ambassador. In the past four years, the Textile Intangible Cultural Heritage Conference has launched a total of 46 intangible cultural heritage promotion ambassadors and 1 friendship ambassador.Ambassadors and 8 ambassadors were nominated, mainly composed of inheritors, designers, entrepreneurs, brand owners, experts and scholars, media reporters, etc., 30% of whom are from ethnic minority areas, and 60% have success in intangible cultural heritage poverty alleviation and rural revitalization. Experience and become a role model for the inheritance and development of textile intangible cultural heritage and a spokesperson and leader for rural revitalization.
Lead by example. Ambassador Hao Shuping (national inheritor of Shu embroidery) brought Shu embroidery skills to the mountains of Guizhou and helped Miao embroiderers develop creative Miao embroidery products based on traditional patterns, enrich the variety structure, expand the consumer market, and revitalize the rural economy; Ambassador Xia Hua ( Chairman of Yiwen Group) has successfully explored the “Chinese Handicraft Workshop” model, collected and sorted out traditional patterns from ethnic areas, worked with embroiderers to design and produce products that meet consumers’ fashion aesthetics, and created a deep mountain market where embroiderers from deep mountains can change their destiny with their craftsmanship. , leading the deep mountain embroiderers into the international fashion stage; Ambassador Zheng Fenlan (inheriter of provincial homespun cloth and founder of Xiaoxiang Sanxun intangible cultural heritage brand), who cultivates cotton and linen and advocates nature. During the 19-year journey of searching, he turned the cloth loom Introduce it to campus, launch a rural revitalization and social innovation competition, and create a textile-themed rural cultural tourism complex B&B.
Not only that, the Intangible Cultural Heritage Office also helps rural revitalization by setting up “mass entrepreneurship and innovation” bases. For example, the important base of Mongolian embroidery was awarded the “National Handmade Embroidery Innovation and Entrepreneurship Demonstration Base” in Keyouzhong Banner, Inner Mongolia, and Bai Jingying, the Mongolian embroidery leader of Keyouzhong Banner, was elected as China’s Textile Intangible Cultural Heritage Promotion Ambassador, which effectively enhanced the dual-level development of Keyouzhong Banner. Creating the market influence of embroidery products, a traditional craft has changed farmers’ lives and rural economic development.
Tell the story of intangible cultural heritage and create famous teachers + famous enterprises + famous products
2021 It is the first year of the “14th Five-Year Plan”. Standing at the historical intersection of the “Two Centenary Goals”, the textile industry will steadily move towards “technology, fashion, and green”, and intangible cultural heritage has been given a new mission. .
In this regard, the “Textile Industry “14th Five-Year Plan” Development Outline” clearly states that based on the needs of domestic market consumption upgrading, the integration of intangible cultural heritage and other outstanding Chinese products Traditional culture, contemporary aesthetics and fashion trends have improved the level of textile fashion creativity and product design, and formed a number of independent textile and clothing brands with national cultural significance. At the same time, it is necessary to create a “high-quality fashion design platform” and carry out selection and promotion activities for fashion “famous teachers”, “famous enterprises” and “famous products”. Carry out research on the relevance and permeability of textile intangible cultural heritage and regional culture, national culture and world fashion culture, promote the living inheritance of textile intangible cultural heritage resources, and promote the regenerative protection and development of textile industrial heritage.
“The full integration of traditional Chinese culture, traditional craftsmanship and the design and marketing of modern fashion brands deserves attention. Chinese brands and companies should fully tap into China’s textile industry Using the technical essence and cultural connotation of intangible cultural heritage to develop more products that meet the current people’s yearning, services and needs for a better life is also one of the feasible paths to upgrade China’s textile and apparel consumption.” Sun Huai, Vice President of China Textile and Apparel Federation Bin said that during the “14th Five-Year Plan” period, under the background that the party and the country attach great importance to the protection of intangible heritage and the national economic, social and cultural undertakings have entered a new development journey, the textile industry will further adhere to the creative development and innovative transformation of China’s excellent traditional culture , Strengthen the goal orientation and path selection of the systematic protection of intangible cultural heritage.
He emphasized that in the future, the Intangible Cultural Heritage Office will continue to increase in-depth research, explore effective working methods, and help rural textile intangible cultural heritage inheritors design and produce valuable intangible cultural heritage products. Heritage products enter the market to gain profits, and gradually expand into industries while retaining the genes of traditional crafts, thereby increasing employment and income, and truly contributing to rural revitalization. It is precisely based on this that the Intangible Cultural Heritage Office recently took the lead and joined hands with Xinlianhe Group and Golden Summit Award designer Liu Wei to sign a strategic cooperation in textile intangible cultural inheritance and innovation, launching a model of famous teacher creativity + famous enterprise research and development, and injecting new ideas into intangible cultural heritage. vitality.
Textile intangible cultural heritage has made some progress in helping rural revitalization, but it still faces many issues and problems and still requires intensive work. During the “14th Five-Year Plan” period, China Textile Federation will further consolidate its mission and give full play to the role of social organization resource integration and platform services. Under the guidance of government authorities and relying on the power of society, industry and market, we will strive to become a textile intangible cultural heritage. Help the rural revitalization cause to make new achievements.
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