American denim apparel brand Wrangler has saved more than 7 billion liters of water in the production process of its denim products, exceeding its 2020 water conservation target.
Kontoor Brand Company stated that this achievement is equivalent to the daily drinking water demand of approximately 4 billion people. The water savings exceed Wrangler’s year-end goal of saving 5.5 billion liters of water by the end of 2020 and prompted the brand to announce a more ambitious water-saving target later this year.
Tom Waldron, global brand president and executive vice president of Wrangler, said: “From the cotton fields to the processing process, water is essential to making our favorite Wrangler jeans, and it is important to the local area. The community and future generations are also important. We pride ourselves on reducing our ecological footprint by improving water efficiency and water recycling, and continue to work on water conservation in the supply chain, while prioritizing products that use sustainable water and keep clean water in the community. Innovation Goals.”
Since 2008, Wrangler has been saving water by improving water efficiency and recycling of denim fabrics. The brand’s manufacturing facility in Torreon, Mexico, regularly recycles up to 85% of water through sequential batch reactors, micropore membrane filtration and reverse osmosis.
In other manufacturing parks of the brand, water-saving technologies such as merging or deleting process steps and denim-making enzyme technology can also reduce water use without affecting production quality. .
Roian Atwood, Wrangler’s senior director of global sustainable business, added: Through the contribution and creativity of the production process adjustment team, we were able to achieve our water conservation goals. Looking forward to Wrangler’s future water-saving solutions, we will not be limited to the company’s internal processes, but will further promote and work with our production partners to focus on water conservation and water recycling. We encourage other peers and aspiring individuals to join us and continue to promote the apparel industry towards a sustainable future.
Wrangler is committed to saving water at all stages of the supply chain, from cotton production to consumer use. In 2019 it launched Indigood foam dye; this process uses 100% less water than the traditional dyeing process for denim.
Wrangler also works with agricultural experts, pioneer farmers and nonprofit partners to sponsor research and farmer workshops and promote soil health in cotton supply fields.
