According to the “Newsletter” of the French Fashion Institute (IFM), the institute’s survey results on Russia show that Russia has great potential for French fashion exports, but currently there are very few French fashion brands entering Russia, and Russian clothing and The shoe market is far from the largest in Eastern European countries. According to a survey, the Russian clothing market (excluding clothing accessories and shoes) was estimated at 28 billion euros in 2008, which is close to the level of Spain. In the next few years, Russia may reach the level of France, Britain, and Germany.
Reported that despite the impact of the financial crisis and slowing growth, Russia has clearly shown to be an attractive place for retailers. The three major factors that can support Russia’s growth are: continuously growing purchasing power, new consumption habits, and the ability to provide the best brand advertising to consumers.
