E-Land clothing sales in China reach 100 million won

According to a Yonhap News Agency report on September 11, E-Land, a clothing brand that was once not recognized by Koreans, achieved annual sales of 600 billion won last year 19 years after entering the Chinese market. It is reported that E-Land Group began to enter the Chinese market in 1996, switching from mid- to low-end brands to the mid-to-high-end route. It has now become one of the most popular 10-20 clothing brands in China. Analysis shows that E-Land’s success in China is because after the failure of its main mid- to low-end brands in South Korea, it improved every link from fabrics to store decoration and decisively adopted mid-to-high-end brands to enter China. In the future, E-Land Group will not be limited to the Chinese circle. It will actively explore the Asian market and strive to expand its stores to 100 stores in addition to South Korea by 2020. E-Land clothing sales in China reached 600 billion won last year