It is reported that in the first half of this year, the sales volume of imported clothing in my country was not high. Some businesses dealing in imported clothing generally stated that poor market demand and low consumer enthusiasm for purchasing were the main reasons for the poor sales of imported clothing. Industry insiders said that the e-commerce sales model will be an effective channel for imported clothing merchants to increase product sales. So what is the current market status of my country’s imported clothing industry?
Imported clothing merchants have low profits
The reporter went to many large shopping malls in Beijing to talk with merchants of imported clothing brands and asked about their sales. The merchants generally shook their heads and said that the situation was not optimistic. “From January to June this year, the sales of our brand’s clothing were relatively poor. Our family mainly sells men’s trousers, and the products are imported from abroad. Consumers are not very enthusiastic about buying imported trousers. As a merchant, it is difficult to do business. Do it.” A salesperson from an imported men’s trousers brand told reporters at Oriental Xintiandi Shopping Center in Wangfujing, Beijing.
“Compared with the same period last year, the sales performance of our brand this year is not very optimistic. In the past six months, the country has introduced a series of policies to expand imports, and the price of our brand’s imported clothing has dropped. After entering domestic shopping malls, store rents, Costs such as labor costs and electricity charges are still high, preventing the retail prices of our products from falling significantly. Therefore, many consumers think that imported clothing prices are high and have lost interest in purchasing.” An imported clothing brand counter who did not want to be named the salesperson sighed.
“Discount promotions are a good way to increase sales, but the sales situation in the past six months is not so ideal. Starting from New Year’s Day this year until Children’s Day, we have launched promotions for every holiday, and the discounts are relatively strong. Large, but the sales volume has not increased significantly, and the lack of consumer purchases has directly affected the quantity of imported goods. In the past two months, the inventory of imported clothing in our store has been relatively high, so the speed of importing new clothing has slowed down. .” said the person in charge of an imported clothing store.
Consumers are not very motivated to buy
Recently, reporters visited the clothing market and randomly interviewed consumers to learn about the purchase of imported clothing. “The price of purely imported clothing is very high. I remember that in April, I saw an imported dress in the mall. The price was more than 4,000 yuan. Although it was very beautiful and the workmanship was very good, the price was too high, so I gave up buying it. plan.” Consumer Ms. Yang said.
“Compared with domestic clothing, the price of imported clothing is very high even when it is on sale. I fell in love with an imported brand of children’s suit during the May Day holiday. At that time, the salesperson said that it was a new model and could only be discounted at 10%. The discounted price was 1,200 yuan, but I was reluctant to buy it because the price was too high. On Children’s Day, I went to the children’s clothing counter of the same brand again and found that the discounted price was still around 1,000 yuan. The price was still too high, so I finally chose Buy domestic children’s clothing,” said Ms. Yu, a young mother.
“Imported clothing has many advantages, such as comfortable fabrics, safe quality, and more fashionable designs. The most important thing is that manufacturers often work hard on the details of clothing products, which are more refined than domestic clothing. However, the price of imported clothing They are usually more expensive than similar domestically produced clothing, which is the main reason why many consumers find it difficult to accept them,” said Ms. Wu, who was shopping for women’s clothing in the mall.
The e-commerce model can reduce operating costs
Through interviews with market reporters, we learned that market demand has become the main factor restricting the sales and import volume of imported clothing. High retail prices have directly affected consumers’ enthusiasm for purchasing. Industry insiders said that in the future, imported clothing merchants can reduce the selling price of goods through e-commerce sales channels, thereby increasing sales.
The reporter learned that compared with traditional physical stores, e-commerce has the advantage of low operating costs, and consumers save time and effort when purchasing imported clothing through online shopping malls. “We are a merchant specializing in imported shirts. We currently have both physical stores and online stores. In comparison, the sales volume of online stores is larger, and the price discounts of products are higher than those of physical stores. Many consumers are in I tried them on in a physical store and then bought them in an online store,” said the owner of an online store on Tmall Mall that sells imported shirts.
Analysis of the current market situation of the imported clothing industry in the first half
It is reported that in the first half of this year, the sales volume of imported clothing in my country was not high. Some businesses dealing in imported clothing generally stated that poor market demand and lo…
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