Recently, the last Keqiao Tiantian Fashion-Fashion Exchange Event of 2021, the “2023 Spring and Summer Women’s Fabric Product Development Practical Training Course” was held at the International Fabric Procurement Center of China Textile City. The training course attracted more than 50 people from companies such as “Dashu Textile”, “Zhongtong Textile” and “Yihua Textile”.
It is reported that this event is sponsored by the China Textile City Construction Management Committee, China Textile Information Center, National Textile Product Development Center, and Chinese Women’s Clothing Fabric Trend Research It is organized by the Institute and China Textile City International Fabric Purchasing Center. The activity focuses on the two major contents of product research and development information system and product pyramid system to help companies clarify the key links of product development, improve product development success rate, open up innovative ideas, and win the consumer market through proactive change.
Trend leadership and establishment of planning awareness
In view of the problems encountered by enterprises in product development Pain points, Li Lei, director of the Creative Design Department of China Textile Information Center, gave a detailed analysis of the product R&D information system and product pyramid system in the sharing of “Intelligence System Leads Innovative Product Development – Product Planning WORKSHOP”. He pointed out that in product development, brand market research, trend analysis, and product structure analysis are indispensable, and effective product structure is the key point for fabric profitability and sustained growth.
In the speech “2022/23 Autumn and Winter Trend R&D Fabrics and Design Applications – Interpretation of Chinese Popular Fabric Products”, project specialist of the Creative Design Department of China Textile Information Center Zhang Man comprehensively analyzed the outstanding products shortlisted for Chinese popular fabrics in the autumn and winter of 2022/23 from multiple dimensions such as color application, pattern creativity, material application, technological innovation, and ecological environmental protection.
In addition, the “Keqiao Fashion Lecture Hall”, as an online event held simultaneously by Keqiao Daily Fashion, invited Shanghai Juaniao Silin Brand Management Co., Ltd. Chairman Gao Feng gave an explanation on the theme of “A Brief Analysis of Brand Strategy Under the Influence of New Lifestyle”. He analyzed and discussed the changes and trends in brand ecological models in the post-epidemic era, and put forward strategic suggestions on key dimensions such as business logic control, lifestyle proposals, emotional link building, brand metaphors, and customer segment collaboration.
Practical exercises point out the development direction
In the practical link, each link of the industrial chain In the form of a group, representatives of the enterprises conducted practical exercises around the two modules of product structure sorting and planning category analysis under the guidance of experts. The trainees actively participated in discussions and exercises, and enthusiastically shared their new thoughts and experiences on the company’s product structure, fabric development direction and application fields.
“Many Keqiao fabric companies are facing the dilemma of product homogenization and want to break away from the traditional model and gradually innovate. This course can help Keqiao Enterprise cultivates product development thinking.” Li Fei, the person in charge of “Yuan Non-Textiles” pointed out that he was very happy to be on stage as a representative of the group to share the group’s practical results and exchange experiences with peers. He looked forward to launching a series of training courses in the future. The product research and development module will be discussed in detail.
Chen Junsen, general manager of Shaoxing Lixun Textile Co., Ltd., also said that he benefited a lot from this practical training course on fabric product development and will continue to support the company in the future. Systematically sort out the product structure, use the tools and methods learned in this training in the research and development of natural fiber fabrics and graphene fabrics, keep up with market trends and changes, and combine the needs of terminal brands to find suitable development directions for explosive products.
This training, from theory to practice, stimulates students’ positive thinking in the form of a ready-to-use workshop, from popular trend analysis, product structure sorting, Fabric planning thinking, product color application, brand market analysis and other dimensions provide clearer working ideas for the construction of fabric product development system.