Cold spring hurts Swedish clothing retail industry

According to a report by Sweden’s “Local News Network” on May 16, affected by the colder temperatures in spring, Nordic clothing giant H&M’s sales in April only increased by 5% year-on-year, lower than the 9% expectation. In April this year, the weather in Switzerland was changeable. At the end of the month, snow was still falling in the southern and central areas, and subzero temperatures continued until the end of spring, which had an adverse impact on the clothing retail industry. Swiss fashion editor Beatrice Trodden said that weather affects consumption. If the temperature does not rise, consumers will not be willing to actively update their wardrobes. Cold spring is detrimental to Swedish clothing retail industry