“Under the normalization of the epidemic, how can the traditional Su embroidery industry use digital to empower industrial development and build a new picture of life-oriented and interactive Su embroidery experience?” Recently, the CPPCC of Huqiu District, Suzhou City, Jiangsu Province passed the “Cloud Consultation” The “Live Broadcast Room” held discussions around the theme of “Inheritance and Development of Su Embroidery under the Background of Digital Economy”, and discussed injecting new vitality and vitality into the traditional Su Embroidery cultural industry through new forms such as Su Embroidery IP creation and digital empowerment.
“In recent years, due to the epidemic, fewer foreign tourists have visited Xiupin Street, which has had a great impact on the traditional Suzhou embroidery business model. Therefore, we urgently need to explore how to use digital means to transform the original offline store experience into a scene Move online to break the time and space constraints of this region.” said Lu Xiaolin, member of the District CPPCC and general manager of Suzhou Yunfan Embroidery Crafts Co., Ltd.
Located on the shores of Taihu Lake, Suzhou High-tech Zone (Huqiu District), known as the “Hometown of Chinese Embroidery Art”, has more than 8,000 Suzhou embroidery practitioners and is a national “intangible cultural heritage” of Suzhou embroidery production. “Protection Demonstration Base”; on the other hand, it is also a national demonstration base for the integration of culture and science and technology, and has formed a cultural digital industry innovation cluster represented by creative design, digital media, cultural tourism, etc.
Therefore, how to make full use of the rich resources already in the district and promote the collision and integration of technology and culture, digital and intangible cultural heritage has become the key to the development of the traditional Suzhou embroidery industry in the post-epidemic era, and it is also before the people of the Huqiu District CPPCC A must-answer question. In recent years, the CPPCC of Huqiu District has focused on the intellectual property rights protection of the embroidery industry and the social security of embroiderers, etc. On issues related to the long-term development of the industry, we should actively come up with ideas, find solutions and build consensus.
“Currently, our embroidery girls are also trying to promote Su embroidery products through live video and other methods, but we often encounter some problems such as professional technology, scene layout, video copyright, etc. Today’s cloud consultation using virtual live broadcast rooms The method shines in my eyes and can be used to promote Su embroidery products in the future.” Yao Yuehua, member of the District CPPCC and general manager of Suzhou Yao Jianping Embroidery Art Co., Ltd. sighed.
The virtual live broadcast room Yao Yuehua refers to is the “Cloud Negotiation Live Room” jointly created by the Huqiu District CPPCC and digital cultural and creative enterprises in the district. By using corporate virtual live broadcast technology, it combines various discussion topics to create personalized background.
Zhang Xue, the inheritor of Suzhou embroidery skills and representative of embroidery men, was the first to taste the “sweetness” of digital empowerment. In the country’s first Suzhou embroidery intangible cultural heritage-themed subway station – Suzhou Rail Transit No. 5 Luoshanqiao West Station, hurried passers-by stopped from time to time to admire the interactive installation “Starry Sky” between Suzhou embroidery and digital media art. “Using the starry sky as a carrier, I creatively added digital interactive technology when embroidering, which is an exploration and attempt of Su embroidery.” Zhang Xue shared in the “Cloud Consultation Live Room”.
“Recently, the state issued the “Opinions on Promoting the Implementation of the National Cultural Digital Strategy”, which is a rare opportunity for us. On the one hand, we will use the opportunity of this cloud consultation to build a good platform, Continue to promote traditional Suzhou embroidery and other intangible cultural heritage cultures in the region to actively embrace the digital economy; on the other hand, we will also focus on the brand IP creation and creation of Suzhou work represented by Suzhou embroidery through special consultations, topic research, and supervision of key proposals. Provide advice and build consensus on talent cultivation, cross-border integration of culture and tourism, and scientific protection to further promote the regional digital cultural industry to a higher levelQuality development to a new level.” said Zhu Xihong, Chairman of the District CPPCC.
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